Meredith Kramer Email & Phone Number

Durham, Nc, Us

Define content strategies and create content & marketing deliverables across multiple retailers & channels - such as Amazon, Walmart, Home Depot, Menards.Story tell within a Product Detail Page (PDP) through content, images, rich media, videos, & other content assets distributed across retailers; comfortable with creating wireframes.Create & monitor content conversion as well as measure & optimize SEO results.Develop & execute A/B testing on PDP content & evaluate content actionability & relevancy.Educate and provide thought leadership to internal and external partners on retailer specific content requirements and best practices to drive conversion.

Strategic Partner Engagement: Develop and execute retail channel strategies, nurturing key partner relationships to drive revenue, market share, and brand visibility.Cross-Functional Collaboration: Work closely with sales, product marketing, and business development teams to align channel initiatives with company goals and objectives.Program Development and Management: Create and oversee partner programs such as Retail Media+ & WMC, to drive effective product promotion and sales.Data-Driven Optimization: Utilize analytics and market insights for continual performance assessment, enabling data-driven decisions to enhance consumer engagement and ROI.Team Leadership and Development: Build and lead a high-performing channel marketing team, fostering professional growth, motivation, and ensuring seamless execution of channel strategies.

Dallas/Fort Worth Area

AWARDS: 2020 The Home Depot Innovation of the Year Finalist; 2018 The Home Depot Innovation of the Year Runner Up; 2018 The Home Depot Marketing Innovation of the Year Finalist; 2018 The Home Depot Canada Innovation of the YearProvided strategic leadership for a team of 5 overseeing retail media and marketing programs for Home Depot, Lowe's, Menards, and Floor & Decor. Marketing campaign effectiveness was established through multiple KPIs such as CPC, CTR, and ROAS.Art directed video and photography assets for 6+ brands for usage across digital retail sites and print collateral such as in-store signage.Collaborated and developed an end to end process for packaging development including dieline standards, art direction, substrate selection, print process, proofing, and ship testing for the tile business unit.Cross-functionally led the line review presentation process across the retail business to sell in new products including mocking up in-store merchandising and online assets.Became an expert in the new product commercialization process for consumer packaged goods (CPG) by developing an omnichannel checklist to ensure a cohesive consumer journey from online to in-store; launching ~20-50 products per quarter across retail.

Dallas/Fort Worth Area

Provided strategic leadership to a team of 4 by overseeing development and execution of marketing programs in support of multiple brands through the home center channels. Coordinated across marketing and sales teams to drive growth and maximize impact of all initiatives via merchandising, promotions, in-store programs, packaging, public relations events, digital programs, and social media.Lead strategy and development of all consumer touch points at retail including sampling, end-cap and in-bay merchandising, collateral materials, and messaging.Served as main marketing contact for .com initiatives, collaborating with digital team to drive and support home center .com initiatives and drive growth opportunities.Spearheaded methodology and monitors financial analysis of marketing programs to determine and measure return on marketing investments.

Lake Forest, Ca

Responsible for establishing marketing plan initiatives relating to new product introduction, co-op advertising, and merchandising in the aisle at The Home Depot and LowesConstruct presentation materials to support the National Account Manager sales team with special focus during line reviews, trade shows, new product introduction, and promotional activitiesDrive in store sales by developing commercialization materials,training tools, and contests for the retail sales team comprised of 13 market managersLeverage co-op funds in conjunction with our brand team to drive awareness in store and online through promotional initiativesCoordinate and execute flawless resets comprised of displays, load product, and POP materials with kitchen & bath product marketing teamsManage channel conflicts through Pricing Change Requests per financial guidelines agreed upon between finance, channel marketing, and salesRegulate promotional project budgets to maximize ROI for the Pfister retail sales groupManage a direct report who is responsible for other retail channel activities

Lake Forest, Ca

Executed marketing plan initiatives relating to new product introduction, co-op advertising, and merchandising in the aisle for the following customers: Menards, Amazon.com, Sutherlands, Bed Bath & Beyond, Orchard Supply, ACE Hardware, and Do It Best Corp.Advanced the Pfister brand through training communication vehicles, customer incentive programs, tradeshow support and product line reviewsDeveloped presentation materials to support the sales team, with special focus during line reviews, new product introduction, and promotional activitiesManaged channel conflicts through Pricing Change Requests per financial guidelines agreed upon between finance, channel marketing, and salesCultivated key relationships through respective national account managers with retail and 2-step customers to deliver on goals and uncover new listing opportunitiesAssisted in developing an e-commerce strategy with regards to channels such as Amazon.com to overdrive sales

Greater San Diego Area

Manage the Kwikset and Baldwin brands in 100+ Home Depots throughout the Southern California regionUtilize the partnership with PRO leaders at Home Depot and Lowes to drive sales with larger contractor customersWork with Home Depot leadership on the regional level to optimize sales by selling additional cross merchandising customized to the region and analyzing inventory thresholdsFacilitate merchandising projects and aisle maintenance through Home Depot’s Merchandising Execution Team Promote events using marketing tools such as the Smart Security Tour and through sponsorships with NASCAR and Professional Bull RidersOrganize classes and events to educate both associates and customers on new technologies and productsAwards: SBD Win Award; Winner of December Last Chance Contest; Placed 3rd in Lowes CAD Events; Highest Smart Security Tour event average