Senior Specialist Of Marketing
Current- Responsible for executing email marketing campaigns on Salesforce Account Engagement (Pardot), focusing on leveraging its detailed reporting capabilities and A/B testing features to maximize impact.- Leverage paid search advertising on google to drive brand visibility while analyzing data on GA4 to optimize performance.- Utilize Asana and Notion to manage all marketing campaigns and delegate tasks to my team.- Onboard new team members and coach personnel in marketing tasks.- Write engaging and successful marketing, advertising, and website copy.- Assemble reports and data visualization dashboards to share insights and make complex data more accessible to stakeholders.- Create customized marketing materials to increase product awareness.