•Build and maintain the long-term visions of organizations and execute to ensure success with current and future customers.•Own the development and messaging of the brand narrative.•Ensure every piece of marketing material represents the company in a positive light•Create, update, and enforce brand guidelines so all creative work is cohesive and aligned with the overall look, feel, and goals of the organization.•Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.•Stay current on market trends and competitive activity.•Create, execute, and manage marketing programs and campaigns; including brand guidelines, social media assets, podcasts, e-mail, blogs, and paid ads.

•Branded the business for a June 2019 launch.•Led social media strategy and execution.•Designed and executed all marketing collateral for influencer gifting, product packaging, wholesale customers, specialty partners and trade shows/events.•Directly partnered with third party marketing group to execute digital marketing strategy: email outreach, Amazon Seller Central, programmatic advertising, Facebook/IG ads, CRO and SEO, UI/UX, content strategy, and digital audience creation.•Identified strategic events and partners to grow our following and customer base: Roll Massif, iHeartRadio, Girl Tribe, Four Seasons and small local businesses.•Tracked and measured return of all local tactics and reactive actions to articulate the results of my community and special events work.

•Created brand guidelines and established SOP for a brand new business launch.•Strategized and implemented ways to move the needle in the greater CLT area by identifying partnerships, curating community experiences, building and nourishing strategic relationships and driving new member traffic.•Led social media strategy and execution.•Converted 48 single-class users to 12-mo annual members generating $57,600.•Led all marketing efforts including: print collateral, event design, Instagram, email outreach, in-house communication, news outlets (QC Exclusive, Observer).•Designed and executed website: www.blocclt.com•Operations: Directly supports the team in day-to-day functions including staff scheduling, facility maintenance, building and equipment operations.•Implemented ClassPass program bringing in an additional $3k/mo•Generated leads, coordinated + executed all special events with partners (Green Brothers Juice, Not Just Coffee, The Suffolk Punch, Charlotte Marathon, Camp North End) and outside organizations (lululemon, Nike, ADP, Hygge, Flywheel, Orange Theory) leading to an additional $2.5k/mo in revenue.•Tracked and measured return of all local tactics and reactive actions to articulate the results of my community and special events work.

Roles included: Assistant Store Manager, Acting Store Manager, Men’s Business LeadDrove results in the following areas for a business netting over $3 million annually:Community + Brand•Marketing strategy: Supported market-wide initiatives in partnership with store’s yearlong initiatives that created new guest acquisition and guest retention.•Marketing Outreach: Partnered with 35+ local athletic/health organizations to drive traffic and increase membership in our Sweat Collective athlete program.•Ambassador program: Identified, onboarded and managed 7 individuals. Including NASCAR athletes, local studio owners, photographers, social media influencers & entrepreneurs.•Event planning & execution: directed team through execution of 25 events that resulted in meeting 5,000+ new guests.•Led an 85 person community experience from ideation to execution for the Birkdale & Southpark locations. Strategically brought influential CLT businesses, ambassadors and fitness trainers together to establish brand resonance in the surrounding area.People•Responsible for recruiting, interviewing, hiring, training and HR functions.•Leadership Development: People acceleration, retention strategy, development planning, goal setting, and enforced performance management. Ultimate coach for a team ranging from 12-24.Operations•Created strategic schedule for teams, managed budgets as large as $25K, oversaw business financial processes & operations.•Drive for results: consistently met daily, weekly, quarterly and annual sales goals. Most recently had our most successful sales year in 2017, which led to jumping buckets from small to medium volume. Maintained comp of 10%+Product•Inventory management, sell-through strategy, design feedback, training, visual merchandising and guest experience.•Integrated a prommunity strategy: Product processes worked cohesively with our community strategy focused on run, yoga and growing our men’s business with sales of 23%+ every quarter.

• Maximized support for the Senior Vice President, Arena Events/General Manager and Arena Operations department.• Assisted with all day-to-day functions, events and activities relating to the daily operation of Time Warner Cable Arena.• Created and maintained event filing system for all Arena shows from time of booking to closing of event settlement.• Conducted aggressive research contributing to Bobcats/Hornets rebrand, renovations & special projects.• Managed all external contractors and project management schedules related to renovation projects.• Developed full-scale project plans: timeline, managing internal staff and external contractors & budget management.• Created proposals and presentations for Hornets executives and city officials that led to a $33.5 million capital funding grant.• Met with city officials on a weekly basis to discuss and schedule renovation projects and Arena upgrades within budget.• Managed Arena Master Event Calendar including renovations, basketball games, ancillary events and concerts.• Managed media representatives & photographers for all arena shows, press conferences and performer meet & greets.• Assisted Event Operations with ticket requests, performer and promoter gifting, artist dressing room set-up.• Assisted on event day within all areas of department: Booking, Marketing, Security, Event Operations, Guest Services.• Managed all arena work order requests and conference room spaces.• Trained and managed department interns, event-day staff and new employees.

•Coordinated and participated in GOTR liaison meetings including planning events, coordinating sponsors, and overall event set-up and follow through.•Assisted the fundraising event committee in fund development efforts.•Conducted administrative duties to support overall operations; performed background checks, data entry, filed/retrieved organizational documents, maintained supplies, created marketing tools.