Meredith Kiser Email & Phone Number

Charlotte, North Carolina, United States

• Build and maintain the long-term visions of organizations and execute to ensure success with current and future customers.
• Own the development and messaging of the brand narrative.
• Ensure every piece of marketing material represents the company in a positive light
• Create, update, and enforce brand guidelines so all creative work is cohesive and aligned with the overall look, feel, and goals of the organization.
• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.
• Stay current on market trends and competitive activity.

Charlotte, North Carolina Area

• Branded the business for a June 2019 launch.
• Led social media strategy and execution.
• Designed and executed all marketing collateral for influencer gifting, product packaging, wholesale customers, specialty partners and trade shows/events.
• Directly partnered with third party marketing group to execute digital marketing strategy: email outreach, Amazon Seller Central, programmatic advertising, Facebook/IG ads, CRO and SEO, UI/UX, content strategy, and.
• Identified strategic events and partners to grow our following and customer base: Roll Massif, iHeartRadio, Girl Tribe, Four Seasons and small local businesses.
• Tracked and measured return of all local tactics and reactive actions to articulate the results of my community and special events work.

Charlotte, North Carolina Area

• Created brand guidelines and established SOP for a brand new business launch.
• Strategized and implemented ways to move the needle in the greater CLT area by identifying partnerships, curating community experiences, building and nourishing strategic relationships and driving new member traffic.
• Led social media strategy and execution.
• Converted 48 single-class users to 12-mo annual members generating $57,600.
• Led all marketing efforts including: print collateral, event design, Instagram, email outreach, in-house communication, news outlets (QC Exclusive, Observer).
• Designed and executed website: www.blocclt.com

Charlotte, North Carolina Area

• Roles included: Assistant Store Manager, Acting Store Manager, Men’s Business LeadDrove results in the following areas for a business netting over $3 million annually:Community + Brand
• Marketing strategy: Supported market-wide initiatives in partnership with store’s yearlong initiatives that created new guest acquisition and guest retention.
• Marketing Outreach: Partnered with 35+ local athletic/health organizations to drive traffic and increase membership in our Sweat Collective athlete program.
• Ambassador program: Identified, onboarded and managed 7 individuals. Including NASCAR athletes, local studio owners, photographers, social media influencers & entrepreneurs.
• Event planning & execution: directed team through execution of 25 events that resulted in meeting 5,000+ new guests.
• Led an 85 person community experience from ideation to execution for the Birkdale & Southpark locations. Strategically brought influential CLT businesses, ambassadors and fitness trainers together to establish brand.

Time Warner Cable Arena

• Maximized support for the Senior Vice President, Arena Events/General Manager and Arena Operations department.
• Assisted with all day-to-day functions, events and activities relating to the daily operation of Time Warner Cable Arena.
• Created and maintained event filing system for all Arena shows from time of booking to closing of event settlement.
• Conducted aggressive research contributing to Bobcats/Hornets rebrand, renovations & special projects.
• Managed all external contractors and project management schedules related to renovation projects.
• Developed full-scale project plans: timeline, managing internal staff and external contractors & budget management.

Kalamazoo, Michigan

• Coordinated and participated in GOTR liaison meetings including planning events, coordinating sponsors, and overall event set-up and follow through.
• Assisted the fundraising event committee in fund development efforts.
• Conducted administrative duties to support overall operations; performed background checks, data entry, filed/retrieved organizational documents, maintained supplies, created marketing tools.

Ba, Organizational Communication

Activities and Societies: COMMA Club, Lacrosse ClubCommunication ethics Marketing Public Relations Communication research Female and male.

Education record

Activities and Societies: Varsity Lacrosse, Varsity Cross Country, Senior Executive Board: Social Planning Chair