The Strategic Projects lead at Third Street Digital – an award-winning, all-women, people-first digital agency launched in 2022 – spearheads a diverse range of internal and external projects that drive the advancement of the Third Street brand. With a keen focus on strategic initiatives that elevate the agency's reputation in the dynamic digital landscape, this role also contributes creative and insightful guidance to help the agency's omni-channel strategies that help achieve clients'… Show more The Strategic Projects lead at Third Street Digital – an award-winning, all-women, people-first digital agency launched in 2022 – spearheads a diverse range of internal and external projects that drive the advancement of the Third Street brand. With a keen focus on strategic initiatives that elevate the agency's reputation in the dynamic digital landscape, this role also contributes creative and insightful guidance to help the agency's omni-channel strategies that help achieve clients' goals.Key Responsibilities:Strategic Project Leadership: Drive the conceptualization, planning, and execution of strategic initiatives that empower Third Street Digital's growth & maintain the agency's reputation as an industry leader. From inception to implementation, collaborate closely with cross-functional teams to ensure alignment, innovation, and excellence in project delivery.Client Advocacy: Serving as a trusted consultant with deep understanding of omni-channel marketing, engage with existing and potential clients to understand their unique needs, goals, and challenges. Through insightful consultation and collaboration, support Third Street team members to develop holistic strategies that seamlessly integrate various digital platforms to support clients' business objectives, and continue building strong, lasting relationships based on trust and value.Collaborative Leadership: At Third Street Digital, collaboration is at the core of the agency's success. Leading by example, fostering a culture of teamwork, creativity, and continuous learning. By inspiring and motivating our colleagues, we contribute to an environment where every team member thrives and contributes their best, while still maintaining a people-first approach that promotes balance in personal and professional life. Show less

Land-Grant's Communications Director plays a critical role in shaping the brewery's communications strategy, driving brand awareness, and effectively representing the organization. They oversee and are responsible for all aspects of communication, marketing, and strategic planning to support the brewery's Taproom & Sales initiatives and goals. As a member of the executive team, the Communications Director collaborates with the other members of leadership to align promotions, branding… Show more Land-Grant's Communications Director plays a critical role in shaping the brewery's communications strategy, driving brand awareness, and effectively representing the organization. They oversee and are responsible for all aspects of communication, marketing, and strategic planning to support the brewery's Taproom & Sales initiatives and goals. As a member of the executive team, the Communications Director collaborates with the other members of leadership to align promotions, branding, communications, and marketing campaigns. This role is responsible for ensuring representation in a manner that upholds the organization's mission, vision, and goals, while contributing to increased brand awareness and positive reputation. The Communications Director exemplifies core values such as creativity, customer-focus, passion, quality, respect, safety, and accountability. Key Responsibilities:– Develop and implement a comprehensive multi-channel communications strategy to support Taproom, Sales and Brand business units.– Create and manage all communications materials across all platforms, including but not limited to: social media, website, news releases, and internal & external presentations.– Collaborate with design and sales teams to establish and maintain brand voice and integrity across all platforms.– Manage relationships with media personnel, influencers, and community leaders to enhance the brand's presence throughout the community and brewing industry as a thought leader.– Lead a team of professionals in the communication, marketing, and design departments.– Contribute to the creation of digital, video, audio, and print content.– Monitor and analyze engagement metrics on various platforms to inform data-driven decisions.– Oversee the brewery's presence at industry events, trade shows, and conferences.– Develop the communications team's budget and ensure compliance with financial guidelines for any sponsorships, marketing materials and paid media campaigns. Show less

Strategic End-to-End Account Management: assumed a high level of accountability in allocating and managing annual paid advertising budgets across multiple clients (averaging a portfolio of $10M-$15M, annually) – translating clients' goals into strategic and impactful marketing campaigns, focused on thoughtful execution that generated measurable ROI and contributed to the collective efforts across paid, earned, and owned channels, to maximize overall campaign effectiveness.Client… Show more Strategic End-to-End Account Management: assumed a high level of accountability in allocating and managing annual paid advertising budgets across multiple clients (averaging a portfolio of $10M-$15M, annually) – translating clients' goals into strategic and impactful marketing campaigns, focused on thoughtful execution that generated measurable ROI and contributed to the collective efforts across paid, earned, and owned channels, to maximize overall campaign effectiveness.Client Collaboration: With a breadth of experience across industries, fostered collaborative partnerships with diverse clients - often as the day-to-day account contact. Specifically honed an expertise in the travel, tourism, and hospitality vertical [clients like Travel Nevada, Discover Dominica & Experience Columbus] – becoming a go-to resource for these complex accounts with various objectives.Agency Leadership and Business Development: Contributed to the agency's vision and strategic market approach across new business development initiatives - ranging from the initial RFP stage to the pitch development and presentation. Also supervised and mentored a team direct reports across the Media Connections Team's planners and buyers. Show less

Developed plans identifying strategic connections for key clients and their audience(s) using insights from a variety of research sources. Responsible for developing cross-channel media strategies, including broadcast and digital planning and buying, with full understand how the strategies intersect across owned, earned and shared media. As a well-organized, detail-oriented person with the ability to multitask and manage deadlines, budgets and timelines – partnered with engagement and creative… Show more Developed plans identifying strategic connections for key clients and their audience(s) using insights from a variety of research sources. Responsible for developing cross-channel media strategies, including broadcast and digital planning and buying, with full understand how the strategies intersect across owned, earned and shared media. As a well-organized, detail-oriented person with the ability to multitask and manage deadlines, budgets and timelines – partnered with engagement and creative teams to develop strategic recommendations for connecting a brand to their audience(s), provides thought leadership and education to both clients and internal audiences and possesses a deep knowledge of both traditional and digital advertising. Utilized research tools to provide consumer and competitive insight and recommendations, ensured fiscal accuracy of all media buys and accurately produced, optimized and maintained multi-channel programs with key insights based on data. Show less

A Fahlgren Mortine Media Connections Planner/Buyer works across the department to research and develop media plans that achieve client-established requirements and objectives. The buyer component of this role requires experience with negotiating and buying traditional and emerging media. This role requires an understanding and execution of cross-channel media programs and the ability to understand how that intersects with owned, earned and shared media. Planner/Buyers exhibit strong… Show more A Fahlgren Mortine Media Connections Planner/Buyer works across the department to research and develop media plans that achieve client-established requirements and objectives. The buyer component of this role requires experience with negotiating and buying traditional and emerging media. This role requires an understanding and execution of cross-channel media programs and the ability to understand how that intersects with owned, earned and shared media. Planner/Buyers exhibit strong multi-channel understanding, demonstrate drive and passion for uncovering and identifying connection points – no matter the medium and have proven presentation skills. They should always take initiative and assume responsibility, consistently meet tight deadlines and handle multiple projects simultaneously - while leveraging strong organization and communication skills. Show less

Coached the OSU Women's Gray Team in its 2011-2012 season, completing the season with a 2nd place finish at the NCVF national tournament in Kansas City, MO.

Internship focused on gaining experience in PHP programming language, SEO, SEM and other web marketing techniques.

Internship working with the NBC4's Interactive Managing Editor and Interactive Director on web design, graphic design and content creation in the News Department, writing online news articles and developing graphics and page layouts.