Meredith Mclaughlin Email & Phone Number

Austin, Texas, United States

Austin, Texas

Austin, Texas

As the agency’s SEO Manager I create and manage all clients’ SEO activities, from initial site audits, strategy development, implementation and monthly reporting.• Revamped agency’s comprehensive SEO site audit to include a technical analysis, content and UX review, competitor opportunities, backlink analysis and KPI benchmarking.• Created and standardized a new format for clients’ monthly SEO reporting.• Hired, provided on-boarding and manage the growth and development… Show more As the agency’s SEO Manager I create and manage all clients’ SEO activities, from initial site audits, strategy development, implementation and monthly reporting.• Revamped agency’s comprehensive SEO site audit to include a technical analysis, content and UX review, competitor opportunities, backlink analysis and KPI benchmarking.• Created and standardized a new format for clients’ monthly SEO reporting.• Hired, provided on-boarding and manage the growth and development of a new SEO team member. Show less

Austin, Tx

• Used web analytics and search marketing tools (Google analytics, webmaster tools, seoClarity) to analyze and develop reports on traffic and rankings for communication with executive and leadership teams• Managed RetailMeNot's seoClarity rank tracking account and provided training for teams members on new features and reports• Conducted SEO overview sessions with cross-departmental teams, like sales, merchandising and site operations, to share SEO best practices• Audited external… Show more • Used web analytics and search marketing tools (Google analytics, webmaster tools, seoClarity) to analyze and develop reports on traffic and rankings for communication with executive and leadership teams• Managed RetailMeNot's seoClarity rank tracking account and provided training for teams members on new features and reports• Conducted SEO overview sessions with cross-departmental teams, like sales, merchandising and site operations, to share SEO best practices• Audited external websites with MajesticSEO, Screaming Frog, SeoMoz and WebPageTest to provide analysis on technical and qualitative strengths and weaknesses• Developed SQL database querying skills to extract SEO data for reporting and ad hoc analyses• Made content recommendations to site operations, merchandising and sales teams to better meet searchers' needs Show less

• Reviewed internal crawl data to improve site structure by implementing redirects to decrease overall site depth• Worked as SEO point person for product and merchandising teams to build seasonal holiday landing pages to drive higher engagement• Analyzed RetailMeNot's keyword profile to ensure top keywords and pages were tracked and monitored in seoClarity• Built dashboards and reports using Tableau to monitor traffic and SEO performance of key pages

• Performed keyword research with Google webmaster tools to build a profile of top traffic driving terms for monitoring• Used OpenSiteExplorer to analyze and build lists of prospective domains for link building efforts• Provided research guidance, reviewed results and managed relationship with third party design firm for content marketing• Wrote email pitches for content marketing and link building campaigns

• De-duped and updated 65,000+ merchant policy database; used to build out all PPC campaigns for Retailmenot.com• Produced $4,500 monthly incremental revenue by creating a database with 4,000+ merchant policies for web property SEM campaigns• Used Google AdWords to make ad groups, wrote copy for 20+ ads, and created 500+ keywords for SEM campaigns for website properties • Analyzed and optimized AdWords campaigns using Google Analytics• Analyzed click-to-purchase latency data;… Show more • De-duped and updated 65,000+ merchant policy database; used to build out all PPC campaigns for Retailmenot.com• Produced $4,500 monthly incremental revenue by creating a database with 4,000+ merchant policies for web property SEM campaigns• Used Google AdWords to make ad groups, wrote copy for 20+ ads, and created 500+ keywords for SEM campaigns for website properties • Analyzed and optimized AdWords campaigns using Google Analytics• Analyzed click-to-purchase latency data; produced findings report for SEM campaign optimization• Edited ad text for 25,000+ PPC ads and analyzed 38,000+ keywords for deletion Show less