Meredith Mclaughlin Email & Phone Number

Austin, Texas, United States

Austin, Texas

Austin, Texas

• As the agency’s SEO Manager I create and manage all clients’ SEO activities, from initial site audits, strategy development, implementation and monthly reporting.
• Revamped agency’s comprehensive SEO site audit to include a technical analysis, content and UX review, competitor opportunities, backlink analysis and KPI benchmarking.
• Created and standardized a new format for clients’ monthly SEO reporting.
• Hired, provided on-boarding and manage the growth and development… Show more As the agency’s SEO Manager I create and manage all clients’ SEO activities, from initial site audits, strategy development, implementation.
• Hired, provided on-boarding and manage the growth and development of a new SEO team member. Show less

Austin, TX

• Used web analytics and search marketing tools (Google analytics, webmaster tools, seoClarity) to analyze and develop reports on traffic and rankings for communication with executive and leadership teams
• Managed RetailMeNot's seoClarity rank tracking account and provided training for teams members on new features and reports
• Conducted SEO overview sessions with cross-departmental teams, like sales, merchandising and site operations, to share SEO best practices
• Audited external… Show more
• Audited external websites with MajesticSEO, Screaming Frog, SeoMoz and WebPageTest to provide analysis on technical and qualitative strengths and weaknesses
• Developed SQL database querying skills to extract SEO data for reporting and ad hoc analyses

• Reviewed internal crawl data to improve site structure by implementing redirects to decrease overall site depth
• Worked as SEO point person for product and merchandising teams to build seasonal holiday landing pages to drive higher engagement
• Analyzed RetailMeNot's keyword profile to ensure top keywords and pages were tracked and monitored in seoClarity
• Built dashboards and reports using Tableau to monitor traffic and SEO performance of key pages

• Performed keyword research with Google webmaster tools to build a profile of top traffic driving terms for monitoring
• Used OpenSiteExplorer to analyze and build lists of prospective domains for link building efforts
• Provided research guidance, reviewed results and managed relationship with third party design firm for content marketing
• Wrote email pitches for content marketing and link building campaigns

• De-duped and updated 65,000+ merchant policy database; used to build out all PPC campaigns for Retailmenot.com
• Produced $4,500 monthly incremental revenue by creating a database with 4,000+ merchant policies for web property SEM campaigns
• Used Google AdWords to make ad groups, wrote copy for 20+ ads, and created 500+ keywords for SEM campaigns for website properties
• Analyzed and optimized AdWords campaigns using Google Analytics
• Analyzed click-to-purchase latency data;… Show more
• Analyzed click-to-purchase latency data; produced findings report for SEM campaign optimization