-Continue to apply my expertise on client data assets and platforms to translate business objectives into addressable audience opportunities. This includes the development and implementation of acquisition and deepening campaign strategies leveraging 1st and 3rd party data sources and forecasting business impacts to show revenue growth potential for existing and prospective clients.-Play an instrumental role in the implementation and acceleration of Epsilon's Customer Data Platforms… Show more -Continue to apply my expertise on client data assets and platforms to translate business objectives into addressable audience opportunities. This includes the development and implementation of acquisition and deepening campaign strategies leveraging 1st and 3rd party data sources and forecasting business impacts to show revenue growth potential for existing and prospective clients.-Play an instrumental role in the implementation and acceleration of Epsilon's Customer Data Platforms (CDP) and Clean Room solutions across client accounts and within the agency. This includes the development of business impact use cases, data-driven audience strategy training, and presentations to Senior Executive clients.-Actively participate in client-facing and internal 'Cookieless Task Force' teams. Developed a cookieless readiness evaluation scorecard, led migration recommendations for cookie-dependent platforms and contributed directly to custom test plans for emerging martech solutions Show less

Applied my expertise on data assets and platforms to help drive business growth across a variety of client accounts. Translated business objectives into actionable audiences for cross-channel execution while providing thought leadership on industry regulations around consumer data privacy.

Hired to help increase the adoption of a Data Management Platform (DMP) and establish it as a personalization enablement tool on one of the Groupes largest accounts. Successfully accelerated the use of AAM, resulting in +75% increase in platform usage. Defined operating models, created a data dictionary, identified data gaps, and developed and executed cross-channel personalization use cases.

Play a key role in driving BCBSMA Enterprise digital strategy roadmap by working collaboratively with cross-functional business teams. Defined business requirements for the migration of BCBSMA member portal to a new CMS server (Drupal) and oversaw the implementation of a new Personalization platform (Acquia Lift) into the company's existing marketing technology stack.

Supported the design, development and execution of projects and campaigns supporting Columbia Threadneedle Investments digital marketing efforts to better position themselves in the financial industry.

Worked in the Corporate Communications department with a dedicated focus on composing and editing press releases, media advisories and internal publications.