Harland Clarke has a rich history helping financial institutions grow their business, engage customers and achieve objectives. As a messaging enthusiast, my passion is creating brand relevance through brand positioning and messaging strategies which deliver measurable results. My responsibilities include:· Direct and manage the development of a demand generation content to support organic growth and nurture of high-value client relationships.· Manage the strategic planning process and development of solution marketing plans.· Work with internal stakeholders and cross-functional teams to plan, coordinate, facilitate and manage marketing strategies to completion.· Conduct market research and analyze current market conditions and competitor information to ensure marketing alignment.

Creative Outhouse is an award-winning, creative marketing company with expertise in developing innovative advertising campaigns. As a consultant to the Creative Outhouse team, I worked closely with clients to create strong brands and enhance brand value through market research, positioning strategy and messaging development. · Conducted qualitative stakeholder interviews, secondary research, and competitive analyses and developed a point of view of audience needs, values and motivators.· Collaborated with the creative director to develop creative briefs, integrate research insights with creative concepts and create marketing plans detailing short and long-term goals.

· Directed the development of marketing collateral. Coordinated with creative teams as well as business unit product managers to drive communications objectives.· Coordinated regional and national tradeshows. Conducted internal communications for kick-off, planning and post-show assessment. · Managed public relations activities. Collaborated with division representatives, business unit managers, and product experts to develop case studies and product releases.

· Developed business partnerships for Atlanta-area fitness franchise cooperative. Partners include local businesses and regional not-for-profit organizations with similar customer demographics.· Provided corporate identity consulting services for telemedicine start-up company. Developed phase-one version of corporate positioning document and Web copy, identifying market niche, competitive differentiators as well as key words and phrases for search engine optimization.

Accomplishments: Spearheaded environmental marketing as a new yet critical core capability of the the Neenah Paper fine paper division. Developed and executed a strategic plan for incorporating environmental certifications and attributes into the positioning and messaging of premium gradelines, creating opportunities for value-added selling and competitive differentiation. Directed the messaging, marketing, advertising and public relations of the company's sustainability platform, Neenah Green.

Accomplishments: Hired as product manager for cotton brands and promoted to product manager of ENVIRONMENT® Papers. Led the grade revision, which included defining the scope of the revision objective, the competitive landscape, the target audience, messaging direction and scheduling of the internal and external launch to sales, manufacturing, customer service, and planning teams. The revision strategy helped to eliminate cost via optimization of manufacturing efficiencies and positioned ENVIRONMENT® Papers strategically in the Neenah Paper portfolio.

Marketing Manager (June 2001 to May 2006)Supervisory responsibility for marketing team and annual budget. Member of senior management; developed and implemented short and long-term business plans.· Corporate identity: Established core messaging and imagery to ensure a consistent presentation of company brand.· Literature development: Directed communications with engineering, R&D, manufacturers’ representatives and key customers to determine product positioning and messaging. · Web development: Managed the redesign of company Website and portal. · Trade shows: Coordinated exhibitions for national and international tradeshows. Directed concept development, booth design, pre-show promotions and post-show follow-up of sales leads.Communications Specialist (September 1997 to June 2001) * Managed the writing and distribution of press releases to news media. Generated one-half million dollars annually in published news.

Developed and sold multi-media marketing campaigns to Georgia credit unions. Provided original, fee-based creative marketing services for grand opening events, membership drives, and annual meetings.

Directed public relations for Electric Membership Corporations to meet customer retention goals during Hurricane Opal crisis.

Sold advertising space to small businesses in Fayette and Coweta counties. Received first place "Salesperson of the Year" award for top sales performance.