Meredith Grant Email & Phone Number

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Greater Atlanta Area

Harland Clarke has a rich history helping financial institutions grow their business, engage customers and achieve objectives. As a messaging enthusiast, my passion is creating brand relevance through brand positioning and messaging strategies which deliver measurable results. My responsibilities include:· Direct and manage the development of a demand.

Greater Atlanta Area

Atlanta, Georgia

Creative Outhouse is an award-winning, creative marketing company with expertise in developing innovative advertising campaigns. As a consultant to the Creative Outhouse team, I worked closely with clients to create strong brands and enhance brand value through market research, positioning strategy and messaging development. · Conducted qualitative.

Alpharetta, Georgia

· Directed the development of marketing collateral. Coordinated with creative teams as well as business unit product managers to drive communications objectives.· Coordinated regional and national tradeshows. Conducted internal communications for kick-off, planning and post-show assessment. · Managed public relations activities. Collaborated with division.

· Developed business partnerships for Atlanta-area fitness franchise cooperative. Partners include local businesses and regional not-for-profit organizations with similar customer demographics.· Provided corporate identity consulting services for telemedicine start-up company. Developed phase-one version of corporate positioning document and Web copy.

Accomplishments: Spearheaded environmental marketing as a new yet critical core capability of the the Neenah Paper fine paper division. Developed and executed a strategic plan for incorporating environmental certifications and attributes into the positioning and messaging of premium gradelines, creating opportunities for value-added selling and competitive.

Accomplishments: Hired as product manager for cotton brands and promoted to product manager of ENVIRONMENT® Papers. Led the grade revision, which included defining the scope of the revision objective, the competitive landscape, the target audience, messaging direction and scheduling of the internal and external launch to sales, manufacturing, customer.

Marketing Manager (June 2001 to May 2006)Supervisory responsibility for marketing team and annual budget. Member of senior management; developed and implemented short and long-term business plans.· Corporate identity: Established core messaging and imagery to ensure a consistent presentation of company brand.· Literature development: Directed.

Developed and sold multi-media marketing campaigns to Georgia credit unions. Provided original, fee-based creative marketing services for grand opening events, membership drives, and annual meetings.

Directed public relations for Electric Membership Corporations to meet customer retention goals during Hurricane Opal crisis.

Sold advertising space to small businesses in Fayette and Coweta counties. Received first place "Salesperson of the Year" award for top sales performance.

27 Of 39 Total Credit Hours Completed Toward Master Of Business Administration

Certification, Principles Of Marketing Research

The Principles of Market Research course is based on the Marketing Research Core Body of Knowledge (MRCBOK©), an integrated set of.

B.S., Major: Communications, Minor: Music

Activities and Societies: Golden Key National Honor Society Cum Laude Graduate