Meri H. Email & Phone Number

Seattle, Wa, Us

San Francisco, California, Us

As the Director of Website and Digital Strategy, I lead the development and implementation of comprehensive digital strategies to drive demand generation, conversion rate improvement, and CRO as our core North Star goal. I improve user experience (UX) and boost brand visibility across relevant digital channels. I oversee website design and functionality, ensuring a seamless user interface supporting fintech products and services. Leveraging website performance data analytics, I identify trends and insights to optimize multichannel marketing campaigns, improving lead generation and driving growth.

San Francisco, California, Us

Dual role of SEO director and content marketing strategist. Restarted Tradeshift’s search engine optimization program with in-depth SEO Audit and integrated content marketing development to improve the quality and quantity of visitor traffic for a global, multilingual ~5k page SaaS website. Developed a fresh approach to search marketing, including strategic SEO-focused pillar and topic cluster pages, revised content strategy, and redesigned information architecture (IA) based on SEO taxonomy best practices. Successfully executing cross-channel content strategy across all high-engagement digital channels to improve lead generation and marketing conversion rate optimization (CRO).

Specializing in search engine optimization (SEO), strategic digital marketing development, and multi-channel content marketing solutions to engage and convert B2B and B2C audiences in various industries. Paid, Earned, Shared, and Owned media strategy development, including (but not limited to) SEO, social media, PPC, display, re-marketing, email, live online events, and written content.

Cincinnati, Ohio, Us

Strategic organic search (SEO) development and implementation of marketing campaigns across multiple intersecting online and offline channels to grow targeted lead generation and to increase visibility and online awareness of the new Prospiant brand (formally Delta Separations).Customization and execution of a high-converting, organic SEO-driven educational and thought leadership-focused project, including SEO strategy, Information Architecture, URL redesign, live webinar content development, hosting, and interviewing in-house experts.- Spearheaded the strategy and execution of a long-form (100k words) SEO-focused content project that drove 41.28% of all page views (40.30% Uniques) in one month (11/2021).- Accelerated content conversion rates with an average Time-On-Page of 04:56 minutes. - Achieved Google page one rankings for several top lead-generating keywords.- Collaborative development of SEO-driven content migration strategy; content audit of 11x heritage sites, information architecture, and URL re-design with a focus on SEO.

Cotati, California, Us

Responsible for the development and implementation of SEO-driven content marketing executions across multiple digital channels with the aim of growing brand visibility and online awareness of the family of brands included in the Growing & Processing Solutions platform.

Santa Rosa, California, Us

Director of Digital Marketing and SEO services for one of California's leading consumer cannabis companies. Management of digital team within the context of a larger marketing group. Delivered campaigns for online, in-store, and live events across multiple B2C brands: AbsoluteXtracts, Care By Design, HiFi Hops, Loud+Clear, & ProjectCBD.org.

Santa Rosa, California, Us

Developed multi-channel digital marketing strategy for new product line, including competitor analysis, investor pitch deck, and market opportunity research. Completed SEO audits, Information Architecture and URL redesign, and SEO consultation for CBD.org, ProjectCBD.org, and ABX.org.

MeriWords launched in 2007 with a focus on on-page Search Engine Optimization and SEO copywriting, focusing on small-to-medium B2B and B2C clients across varied industries.

Melbourne, Victoria, Au

• Web marketing assistant• Intranet content copywriting, management & production• Copywriting of articles & stakeholder interviews for internal newsletter• Winner of 'Bright Ideas' Award• Winner of 'Tier 1 Pinnacle' Award

Melbourne, Vic, Au

www.ngv.vic.gov.au• Event coordination for several major blockbuster exhibitions.• Copywriting and research of exhibition information packs.

Melbourne, Victoria, Au

Facilities and office management. Personal assistant to CFO.

Backpacking solo through India, Nepal, and South East Asia.

Personal Assistant to Principal Architect and Office Manager.

San Francisco, Ca, Us

www.hotwired.com, www.wired.com, www.hotbot.com• Photographic editor and web designer for popular IT culture web site• Managed trafficking and work scheduling of User Acceptance Testing for www.hotbot.com (Internet search engine) User Interface Group

• Photographic Editor. • Coordinated photographic shoot in 50 countries for educational multimedia CD-ROM. • Copywriting of educational content material.

Bachelor Of Arts (B.A.), Professional Writing And Editing

Fellowship, Creative Writing

Copywriting For Profit, Professional, Technical, Business, And Scientific Writing