Jessica Meyer Email & Phone Number

● Develop and execute an annual strategic communications plan aligned with the company's business strategy● Create culturally relevant print and digital materials and campaigns for domestic and international audiences to boost brand recognition, expand program knowledge, announce new products and features, highlight mental health observance dates, enhance user experience and drive client retention● Deliver an annual comprehensive promotional toolkit to support clients' internal mental health and wellbeing initiatives, ensuring high visibility for their Employee Assistance Program (EAP)● Provide consulting services for enterprise-level clients, crafting detailed communication plans and project timelines to ensure successful program launches and ongoing engagement● Lead crisis communication efforts by monitoring domestic and international events and delivering timely mental health resources to support and engage affected audiences● Manage a creative team of 10 remote employees, independent contractors and external vendors across multiple time zones● Collaborate with leadership and operations to develop and implement new revenue streams, optimize budgets and drive financial growthKey results:● Restructured the communications team to be more modern, digital and data-driven, significantly enhancing the focus on achieving measurable results● Partnered with the operations team to create a streamlined process for tracking client requests and costs, enabling on-demand data access and improved reporting capabilities● Led the project for "personalized" communications, which delivers content that is relevant to an individual based on their experiences, product/program interactions and interests; increases program performance and connects messaging to clinical outcomes ● Established a trusted partnership with a print vendor, resulting in a 30% cost savings and a more efficient process that reduced turnaround times

● Managed the production of communication deliverables for high-profile clients across various industries, including healthcare, manufacturing and retail, ensuring timely and high-quality outcomes● Participated in strategy meetings to review project scopes, verify adherence to timelines and ensure deliverables aligned with client-approved strategies● Supervised high-performing project managers, fostering professional growth and excellence● Created detailed project timelines in Adobe Workfront, outlining key milestones, deliverables and deadlines, while clearly communicating expectations, potential risks and dependencies to stakeholders to ensure alignment and successful project execution● Oversaw project finances, including budget management, vendor payments and client billing● Recommended and implemented process improvements based on feedback and post-project assessments● Served as a key resource for the Communications team, addressing escalated issues that could impact project deadlinesKey results:● Executed 76 campaigns with over 500 deliverables in 2021, including the high-impact "Let's Go Digital" campaign, which achieved a 93% opt-in rate for digital communications● Managed multiple award-winning projects recognized with MarCom Platinum, Gold and Silver awards from 2016-2021, distinguishing our work among more than 5,000 annual entries by the Association of Marketing and Communications Professionals● Developed and implemented a communication and design process improvement workflow, which boosted team efficiency, increased workload capacity and ensured equitable distribution of tasks● Redefined project team roles and responsibilities, including those of consultants, project managers, writers and designers, to set more precise expectations and enhance team effectiveness● Led the adoption of Workfront project management software and a digital proofing tool, including user training, dashboard creation, report generation and ongoing team support

Greater San Diego Area

● Planned, developed and executed marketing strategies for the company’s commercial health plan and wellness program, managing more than 100 projects annually● Managed the process for tracking and validating all project costs within a $1M annual budget and maintained master project list, including weekly status reports to executive sponsors● Liaised with an external creative agency to develop and execute internal communications and client-facing marketing materials, and managed printing schedules and vendors● Coordinated special events to promote brand awareness and enhance the organization’s relationship with key clients and brokers● Identified market trends, conducted quarterly competitive analysis and provided recommendations that effectively positioned the company in the marketplaceKey results:● Led the annual marketing campaign for the Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey● Executed a marketing campaign that promoted company’s accomplishments including the highest accreditation status of “excellent” for service and quality by the National Committee for Quality Assurance (NCQA)● Led strategic multi-channel marketing campaign for key client (CalPERS), resulting in a 570% membership increase