Selected Accomplishments for Clients:Distributor of decorative millwork, moldings, and related products to businesses and consumers– Sales rose from $500K to $2 million in my first year consulting. Company grew from a small local millwork supplier to a large national catalog/online marketer thanks to my digital and direct mail, marketing, market research, marketing strategies, press release coverage, e-commerce, and project managing and contributing to catalog/website production.Mortgage subsidiary of largest USA based bank– Developed and implemented marketing campaigns averaging 100K in size and managed project tasks as this global financial services leader ramped up mortgage marketing. Lettershop– Sales rose $1 million in my first year consulting. Introduced a NJ lettershop to the world of digital marketing via my social media, SEO, SEM, and PPC campaigns. Also identified new target markets, developed promotions, and maximized press release coverage. Major manufacturer and distributor of signage, displays, and display components– Placed my press releases in over 1,000 key publications/online media around the world. One of my PR placements resulted in a new distributor for a recently launched product line that quickly generated orders in excess of $1 million.Manufacturer and supplier of bendable substrates for a wide range of businesses– Sales increased from $4 million to $6 million in my first year thanks largely to my identification of new markets and business from my free press in 90+ magazines that generated nearly 2,000 leads. Large global distributor, importer, and manufacturer of specialty hardware and complementary products– Lead generation mainly from my press releases for salespeople and branding for major Toronto Stock Exchange listed company during its USA market launch.Top global information tech company– Obtained speaking opportunities for key executives to polish their public image and introduce new products.

Social Media Marketing Innovators is for the sharing of proven and out-of-the-box ways to drive business and the desired response for businesses, non-profits, and even job hunters around the globe.Current subgroups include Social Media for B2B, Social Media for Publishing Professionals, and Social Media in Medicine and Healthcare. Additional subgroups forthcoming.

Wrote articles on various fixed-income, equity, mutual fund, and closed-end fund investments. Interviewed leading money managers from Bruce Berkowitz of Fairholme Capital Management to Phillip Goldstein of Bulldog Investors/Special Opportunities Fund. Led a shareholder activist campaign on my own to convince executive leadership and the Board of Directors of $7 Trillion managed Blackrock to buy back its heavily discounted closed-end fund shares which was successful. Shared my activism on SeekingAlpha.

Marketing strategies, lead generation, email marketing, market research, and PR for startup in credit card fraud prevention.

Worked on a variety of projects encompassing lead generation, e-mail marketing, social media, content syndication, content aggregation, marketing automation, and project management for a provider of security solutions to over 200,000 business customers and 25 million PC users.

Consultant from 2001-2007 and hired full-time in 2007. Marquis Who’s Who top management signed written approval allowing me to consult with other companies during off hours.Increased book and product sales as much as 200% and profits from these sales as much as 800%. One campaign generated $700K in profit on a $200K investment. Negotiated 80-100% reductions in list rental costs through innovative out-of-the-box thinking including list exchanges.Saved $500K per year in information production costs while maintaining high quality standards.Managed marketing for all books which were sold globally included Marquis Who’s Who titles, Official Museum Directory, Official Catholic Directory, Direct Marketing Marketplace, and others. Also managed marketing of other titles from LexisNexis and Bowker prior to Reed Elsevier divesting Marquis Who's Who and Bowker.Instrumental in the successful migration from reference book to web subscription sales.Created, analyzed, and executed frequent, broad based integrated campaigns for books and online reference products including e-commerce, web analytics, and social media. Campaigns ranged from the thousands to millions in size.Developed out-of-the-box tests that resulted in increased purchase rate of 50% and more.