Enterprise Technology And B2B Technical Marketing Writer
Current• Engage with world-class experts on topics from the cutting-edge to the widely understood, including semiconductors, AI and machine learning, cloud and data center architecture, enterprise software, and cybersecurity.• Write technical B2B marketing materials to guide enterprise decision-makers toward preferred solutions and architectures based on combinations of hardware, proprietary and open-source software, and services.• Develop point-of-the-spear content such as blogs and event presentations to expand thought leadership, advance strategic points of view, and guide readers further into the sales funnel.• Prepare strategic sales-enablement collateral such as battle cards, client presentations, buying guides, and cheat sheets to inform and influence customers, overcome potential objections, and help close deals.• Produce high-profile cybersecurity journal articles and technical collateral based on interviews with practitioners about emerging threats, industry issues, tactics, and best practices.• Key Offerings: Marketing materials (blogs, solution briefs, executive briefs, case studies); technical collateral (white papers, industry articles, application notes, reference architectures, analyses); visual media (ads, infographics, video scripts, executive/sales presentations); sales enablement (battlecards, cheat sheets, brochures, buyers’ guides)