Lead team to formulate and drive strategic pricing initiatives that capture value across all of Quest's lines of business. Optimize pricing structures and levels via comprehensive in-market testing. Own Value Quantification (content, tools and training) and Pricing Competitive Intelligence (model, systems and process). Manage a team of nine professionals across the U.S.

Synthesis Revenue Management leverages our deep pricing and revenue management expertise and broad industry and geographic experience to consistently deliver bottom-line impact for our clients.

Director of Global Pricing & Business Intelligence for the world's leading creator and distributor of award-winning still imagery, footage, music and multi-media products.• Lead development of pricing strategy across brands and countries to maximize revenue by balancing volume, revenue, list price and sale price. • Partner on business strategies and execution with cross-functional team including Sales, Marketing, Business Intelligence, Product, Finance and Technology.• Develop sales programs to improve discounting through increased accountability and financial incentives better aligned with business objectives.• Assess promotional effectiveness and recommend strategies to optimize.

Partnered on revenue management and pricing boutique start-up, including business plan and sales strategy development. • Supported President on pricing framework, sales strategy and key prospect presentations.• Identified target companies for sales and strategic partnerships.• Developed and executed networking plan.• Consulting engagement with an industry-leading manufacturer of energy efficient insulation products.

Responsible for managing a strong, efficient and profitable merchant network in support of exclusive licensees of the American Express brand in Latin American markets. • Brought merchant acquiring subject matter expertise to bank partners. Areas of focus included overall market strategy, acquisition, activation, activity, pricing, marketing and profitability.• Led merchant strategy and execution in Brazil that saw active merchant base expand by 255% in four years.• Increased Peru market share by developing and implementing economic model to support profitable coverage expansion, incremental issuing partners, and increased role of the brand. • Negotiated key terms for 10 contract expansions and renewals, including merchant coverage levels, measurements, royalties and penalties.

Functional leader of regional Pricing and Value team, with responsibility for 10 markets across two continents. Managed all elements related to pricing (incl. discount rate & fees, regulatory challenges) and value (incl. quantification, customer sales / reviews and internal training.)• Managed $540MM in regional discount revenue by balancing growth opportunities against investment.• Developed and implemented regional revenue optimization strategy that delivered over $3MM in annual incremental PTI.• Led development of value-based pricing content, tools and training in close partnership with client management, merchant acquisition, marketing, market research, and product management. Results included increased sales, usage (21%) and revenue (2.1 basis points).• Leveraged key metrics, models, and analytics to support pricing strategies, identify anomalies, opportunities and competitive situations.

Managed revenue from merchants across J/APA, which accounts for over half of all American Express revenues in the region. Responsibilities included setting contractual terms, assessing value-based discount rates, partnering on negotiation strategy, managing P&L and developing regulatory response strategy for merchant acceptance and surcharge.

Responsible for increasing revenue, improving merchant acceptance and strengthening customer satisfaction in new-to-plastic industries. • Developed Amex’s first pricing policy and rate tables for e-commerce merchants.• Improved customer service in Telecom industry by linking pricing to service levels.• Diversified revenue streams by introducing innovative new pricing structure and fee constructs.

Supported Amex’ penetration into Gasoline, Supermarket and Healthcare industries with strategy, client management, trade and consumer marketing efforts. • Developed segmentation entry strategy into fragmented healthcare industry• Tested in-market loyalty program with ShopRite, resulting in increased usage and share. • Increased cardmember perception of merchant acceptance in Gasoline industry by launching targeted radio advertising campaign.

Managed Agency’s relationship and sold services to key national accounts: Borden (Elmer’s Glue, Krazy Glue), Sherwin Williams (Krylon Spray Paint) and P&G (Cover Girl, Pantene).• Supervised all stages of advertising development and production, including print, television and radio.• Conducted brand equity study and presented opportunities to Borden for entry into new segments.• Managed competitive analysis for P&G to identify opportunities and threats in the youth market.