Muhammad Hamza Shahid Email & Phone Number

Karachi, Pk

Pakistan

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Increased the clients of a RCM brand from 15 to 35+ in 7 months through targeted ad campaigns and proper content writing and SEO efforts that generated qualified leads.• Boosted the organic traffic of a client website almost by 300% through a content marketing strategy that focused on creating blogs/articles around highly relevant topic clusters.•Established the identity and credibility of a client brand to rank on featured snippets in the SERPs on a number of keywords with KDs higher than 70.•Identifying the latest trends and technologies affecting our industry and working with the team to brainstorm new and innovative growth strategies.• Increased organic traffic of a client website from 0 to 2,300 in three months by creating topic clusters and a strategy focused on the TOFU, MOFU, and BOFU lifecycle.• Evaluating and reporting on the performance of all digital marketing campaigns, then comparing the results to business goals (ROI and KPIs).• Increased the DR of a client website from 4 to 20 by creating a content hub and working on building powerful (natural) backlinks.• Training the team and experimenting with community marketing, specifically Reddit & Quora to drive good referral traffic and even qualified leads.• Building impactful landing pages for our UK brand and conducting A/B testing of various ad copies to compare and increase lead acquisition.• Launched an SEO campaign for high volume and long-tail keywords that generated 11,000 uniquevisitors over a period of 5 months.

• Increased organic website traffic of an affiliate website from 200 to 10,000+ in 6 months (189 clicks to 51.4K clicks and 10.6k impressions to 691K with an average CTR of 7.4% – data from GSC). • Increased organic website traffic of an affiliate website from 109 to 8,000+ in 7 months (1.49k clicks to 12.8K clicks and 199k impressions to 790K with an average CTR of 1.6% – data from GSC). • Implementing digital marketing activities on 7 websites across a broad range of digital marketing channels: SEO (On-Page & Off-Page), Content Marketing, and Social Media Marketing).• Trained the first batch of 12 candidates for our affiliate marketing program on SEO and Content Writing (later on this program went on to cater to 70+ candidates through a LMS).• Creating, measuring and reporting performance of all digital marketing campaigns, and assessing them against planned OKRs or goals (ROI and KPIs).• Managing and leading a group of talented & motivated coworkers by providing them the relevant trainings for future growth and guidance for achieving quarterly targets.• Monitoring the results of performing pages via Ahrefs, Moz, Google Analytics and GSC to optimize them from the users’ Search Intent, Featured Snippet, and Rich Snippet.• Collaborating with Web Developers to highlight issues from Lighthouse & Core Web Vitals, improve UI and UX of websites, and identify areas to create interactive tools by purchasing APIs.

• Increased sales of an affiliate website from 150 to 400 by deploying a comprehensive on-page SEO and content strategy focused on low-hanging fruits.• Increased traffic of an affiliate website from 25,000+ organic visitors to 61,000+ (an increase of 144%) in 9 months solely by my own efforts.• Content production for SEO, SEM, SMM, email marketing and all types of content related to digital marketing (including guest blogging, sponsored + organic mentions).• Proofreading and quality assurance of content on multiple channels via trainings received regarding Content Hub, 10x Content, and Evergreen Content.• Performing site audits by utilizing Google Analytics, Google Search Console, Google Tag Manager, and Ahrefs to improve Organic Traffic for various goals.• Developing, tracking and improving landing pages for Featured Snippet, Click-Through-Rate (CTR), and Conversion Optimization with A/B testing different strategies.• Hands-on experience with tools like Ahrefs, Moz, Mangools, SurferSEO, Hotjar, BuzzStream, SEMrush, and Help a Report Out (HARO).

• Training new recruitments on copywriting, SEO and lead generation and increasing the writing team size from 10 individuals to over 20. • Planning, creating and publishing digital content for clients by communicating with them and working in consultation with the editor and the manager.• Producing and formatting videos and photos for e-newsletters, blogs, and social media channels (including Facebook and Youtube).

• Writing (both copy and written communications), Editorial skills, Web research, Publishing using a CMS, Microsoft Office suite, and Photo and/or video editing.• Ensuring all clients are updated on the delivery of digital campaigns and identifying any issues and resolving them in a timely manner.

• Created a profile at https://www.fiverr.com/wordmeth to get clients of all sorts and understand the world of freelancing.• Keeping an accurate record of hours worked and income received and ensuring the work delivered is excellent at all times to get a high rating.• Formulating specific gigs to attract clients into ordering from me and completing tasks in accordance with prescribed specifications.• Editing assignments to ensure that they are accurate and well-presented before being sent to the client for their final approval.• Submitting completed assignments in the stipulated format and need of the client to ensure they remain completely satisfied.• Storing copies of all completed assignments in case a client loses access to a file or work delivered by me.

• Delivering prepared sales talks, reading from scripts that describe products or services, in order to persuade potential customers to purchase a product or service.• Contacting businesses or private individuals by telephone in order to solicit sales for goods or services, or to request donations for charitable causes.• Maintaining safe and clean working environment by complying with procedures, rules, and regulations.• Altering sales scripts as we moved forward to better target the needs and interests of specific individuals.• Contributing to team effort by accomplishing related results as needed.

• Obtaining customer information such as name, address, and payment method, and enter orders into computers.• Answering telephone calls from potential customers who have been solicited through advertisements.• Explaining products or services and prices, and answering questions from customers.• Recording names, addresses, purchases, and reactions of prospects contacted.• Adjusting sales scripts to better target the needs and interests of specific individuals.

• Overcame potential objections of prospective customers using expert product knowledge and persuasive communication skills. • Boosted revenue from existing accounts by reaching out regularly to check on needs and promote new offerings. • Progressed sales through to completion by working closely with customer relations, production team and marketing. • Helped sales professionals build successful sales campaigns to reach target audience with consistent branding. • Set competitive and profitable prices for products and services to maximize revenue.

• Stayed organized and on top of sales activities through regular CRM tracking. • Optimized sales approaches based on account, competitor and general market trends. • Created sales proposals and delivered presentations to high-level decision-makers. • Promoted teamwork and culture of mutual accomplishment with new sales team members. • Achieved sales targets by prospecting, qualifying and converting leads.

The Bachelor Of Business Administration (Bba), Marketing

Commerce, A

Education record

Activities and Societies: Football Team, Cricket Team, Basketball Team, Scrabble Team, Spelling Bee Team