As the Account and Social Media Coordinator at Irvin PR, I manage diverse responsibilities aimed at supporting touring clients like Feld Entertainment (Disney on Ice and Monster Jam) and Cirque du Soleil across multiple cities including Columbus, Cleveland, Cincinnati, Dayton and Toledo. My role involves coordinating day-to-day operations, crafting media pitches, initiating community partnerships, overseeing influencer campaigns, and providing on-site support for media opportunities. Additionally, I spearhead social media initiatives, develop content calendars, create graphics, and deliver regular client reports. I am proficient in tools like Klear, Muck Rack, Monday.com and Freshbooks.

At the NJCAA, I serve as the Digital Marketing Manager for esports, while also taking on the role of Content Creator. My responsibilities include conducting interviews with players, coaches, and partners to highlight their achievements. I focus on showcasing the diversity within the esports community and explore the challenges and advantages of collegiate athletics today.Additionally, I manage all social media accounts for the NJCAAE, contribute articles to our website, edit videos, and participate in educational webinars to share insights with our audience. I create monthly digests, weekly reports, email campaigns, and more.Under my management, the NJCAAE's X (Twitter) following increased by 85% within a year, and the overall audience grew by 257%. I also supervise interns and guide in navigating the industry.

As an intern, I coordinate event management procedures including site selection, communications with participants, and social media content creation. I prepare and conduct interviews of coaches and players within our organization. Finally, I write many articles for the NJCAA website to share on all social platforms.

In my role as a writer at Esports Foundry, I contribute articles covering partnerships, events, and informative content for publication on the company's social media channels and website.

As a Business Development Lead, I conduct market research, identify potential clients, and partner with the creative team, including producers, directors, and designers, to ensure a cohesive and engaging content output that aligns with the project vision. I also develop a comprehensive sales strategy and action plan to achieve targets and objectives. I collaborate with the CRO to set sales goals and KPIs as well as analyze market trends and competitor activities to identify opportunities and stay ahead within our target markets.I also track sales performance, progress, and pipeline using HubSpot, prepare regular sales reports for management, highlighting achievements, challenges, and future opportunities, and manage multiple inboxes for our teams and various clients that we work with and send different approved marketing communications and materials to them on a set cadence.

As a Business Development Representative, I gather prospects for our Account Executive team and communicate using the SafeOpt platform (175+ million opted-in shoppers). I achieve quotas to ensure my team’s goals are met and communicate well within my team. Ultimately, at Addshoppers, we empower eCommerce organizations to connect with their site visitors by retargeting ads directly to their inbox.

At CSMG, I play a vital role in supporting my colleagues across various tasks. My primary focus lies in fostering organic engagement by actively managing social media accounts such as ECAC, EsportsU, and NJCAAE. I regularly assess analytics of these accounts to provide insights and recommendations for enhancing performance, alongside creating content to boost engagement.My content creation efforts center on spotlighting esports players and their coaches, achieved through conducting interviews to capture their personal narratives. Subsequently, I handle the entire production process, from video editing to publication on social media platforms. Additionally, I contribute to the creation of promotional graphics for our hosted events.Moreover, I collaborate closely with the Chief of Staff to craft esports-specific press releases, blog posts, and newsletter content.

Focused on creating episodes for "Mia Makes 'Em Talk", my very own show featured on TikTok, Instagram, Facebook and YouTube. These episodes include interviews of players and coaches from around the United States.

Primarily focused on marketing, PR, and content creation for the NJCAAE and the ECAC.