Michael Adams

Michael Adams Email and Phone Number

Senior Brand Strategist + Media Director @ Place Creative Company
Michael Adams's Location
Essex Junction, Vermont, United States, United States
Michael Adams's Contact Details

Michael Adams personal email

About Michael Adams

Building a brand is super hard. There are so many pieces that go into your "brand" that it can often feel overwhelming. If you're looking for a clear path to developing a brand strategy that attracts more customers, drives revenue, and insulates your brand from the competition, let's talk.I'm a Brand Strategist with over 15 years of experience launching and growing product and service brands to create strong, memorable connections with a core audience. Having been an entrepreneur 5x over, I understand what it takes to start from nothing, evolve and grow, and even change course completely.Here's how I can help you:- Business Strategy - dissecting your data to build a profitable, money-making machine.- Brand Strategy - developing the visual and verbal identity of your organization.- Media Strategy - get more of the right customers, channel selection and optimization, reporting. I can help you with both traditional and digital media buying.

Michael Adams's Current Company Details
Place Creative Company

Place Creative Company

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Senior Brand Strategist + Media Director
Michael Adams Work Experience Details
  • Place Creative Company
    Senior Brand Strategist + Media Director
    Place Creative Company Oct 2016 - Present
    Burlington, Vermont
    - Develop, pitch, and manage all digital services, media planning + strategy, and new business initiatives.- Identify and build relationships with external media vendors. Built our media tech stack from nothing.- Manage annual client media spending from $10,000 to $400,000. Total media placed: $2.5M+- Increased leads and customers by 150% for two product-based brands, resulting in 3+ ROAS.- Achieved above-average paid social CTR of 1.8%-5.89%, depending on brand and content.- Implemented media strategy and reporting system to increase profitability and agency credibility.- Lead and produce all agency marketing collateral (proposals, case studies, web updates, and print).- Created 100+ project case studies from single-page overviews to multi-page brand strategy case studies.- Managed client projects for Brand Strategy, Web, Video, Packaging, Print, Tradeshow, Advertising, and Copywriting.- Lead discovery workshops, creative direction, and present creative presentations.- Successfully manage up to 30 projects at any given time while maintaining optimal profitability.- Worked cross-agency with leadership, design, account, and strategy to build meaningful brands at scale.- Helped team pitch and win over $5M in new client work.- Identify areas for increased profitability for the agency from internal process to external price increases.- Clients (Past and Present): Vermont PBS, Montshire Museum of Science, Vermont Coffee Company,WORKHORSE Ground Solutions, Ben’s Insect Repellent, New-Skin Liquid Bandage, State of Vermont.
  • Gredio.Com – A Blog And Online Course Library For Small Food Businesses
    Founder & Content Developer
    Gredio.Com – A Blog And Online Course Library For Small Food Businesses Jan 2013 - Mar 2020
    United States
    - Built email list of 5,000+ food business owners- Wrote & promoted two 1,000-2,000 word blog posts/month- Wrote "Ultimate Guide to Co-Packing"- Wrote "Build Your Own $100,000 Food Business"- Produced and promoted Gredio Food Business Academy video course with supporting materials.- Generated over $25,000 from the site.- Gredio.com was sold in March 2020 to FoodTruckEmpire.com
  • Green Mountain Mustard
    Founder & Ceo
    Green Mountain Mustard Jun 2010 - May 2017
    Richmond, Vermont
    - Achieved company sales of $110,000 annually- Distributed product to 150 retailers across the US- Created marketing strategy to increase online sales 375% year over year- Hired, trained, and supervised PT demo specialist. Doubled demo sales.- Responsible for organization and execution of in-store promotions and 30-event annual schedule.
  • Bluehouse Group
    Marketing Manager
    Bluehouse Group Oct 2012 - Apr 2014
    Richmond, Vt
    - Led marketing effort for QuizBean.com - 8,500 sign-ups in 6 months- Wrote one year's worth of blog content for Fourtopper.com in 5 weeks- 2.05% conversion rate on sales copy for marketing websites- Worked directly with CEO to develop marketing plan for the firm and its products.
  • Cpa Site Solutions
    Inbound Marketing Director
    Cpa Site Solutions May 2012 - Sep 2012
    Winooski Vt
    - Worked with 35 clients to improve their search engine rankings. 10 achieved first-page rankings.- Improved conversion on PPC ads 30% with copy changes.- Wrote sales copy for 14 feature pages, 20 automated client emails, and monthly client newsletter.- Worked directly with CEO to improve product messaging and develop 2 new product offerings.
  • Cpa Site Solutions
    Web Developer / Account Manager
    Cpa Site Solutions Jun 2011 - Apr 2012
    Winooski, Vt
    - Managed relationships with 179 clients to improve web presence- Worked with CEO to improve PPC conversion 30% with copy changes- Wrote sales copy for 14 feature pages, 20 automated client emails- Technical and Client Support - DNS, CMS, SEO- SEO + PPC Team Member- Google Adwords - Search Network Experience

Michael Adams Skills

Online Marketing Social Media Marketing Seo Entrepreneurship Marketing Strategy Management Integrated Marketing Google Analytics Marketing Communications Product Marketing Photoshop Crm Copywriting Dreamweaver Market Research Direct Marketing Competitive Analysis Food Manufacturing Google Adwords Writing

Michael Adams Education Details

Frequently Asked Questions about Michael Adams

What company does Michael Adams work for?

Michael Adams works for Place Creative Company

What is Michael Adams's role at the current company?

Michael Adams's current role is Senior Brand Strategist + Media Director.

What is Michael Adams's email address?

Michael Adams's email address is mi****@****aol.com

What is Michael Adams's direct phone number?

Michael Adams's direct phone number is +180243*****

What schools did Michael Adams attend?

Michael Adams attended Cornell University, Bryant University.

What are some of Michael Adams's interests?

Michael Adams has interest in Start Ups, Small Business, Cooking, Diy Projects, Personal Development, Reading, Photography, Hiking, Biking, Specialty Foods.

What skills is Michael Adams known for?

Michael Adams has skills like Online Marketing, Social Media, Marketing, Seo, Entrepreneurship, Marketing Strategy, Management, Integrated Marketing, Google Analytics, Marketing Communications, Product Marketing, Photoshop.

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