Senior Brand Strategist + Media Director
Current- Develop, pitch, and manage all digital services, media planning + strategy, and new business initiatives.- Identify and build relationships with external media vendors. Built our media tech stack from nothing.- Manage annual client media spending from $10,000 to $400,000. Total media placed: $2.5M+- Increased leads and customers by 150% for two product-based brands, resulting in 3+ ROAS.- Achieved above-average paid social CTR of 1.8%-5.89%, depending on brand and content.- Implemented media strategy and reporting system to increase profitability and agency credibility.- Lead and produce all agency marketing collateral (proposals, case studies, web updates, and print).- Created 100+ project case studies from single-page overviews to multi-page brand strategy case studies.- Managed client projects for Brand Strategy, Web, Video, Packaging, Print, Tradeshow, Advertising, and Copywriting.- Lead discovery workshops, creative direction, and present creative presentations.- Successfully manage up to 30 projects at any given time while maintaining optimal profitability.- Worked cross-agency with leadership, design, account, and strategy to build meaningful brands at scale.- Helped team pitch and win over $5M in new client work.- Identify areas for increased profitability for the agency from internal process to external price increases.- Clients (Past and Present): Vermont PBS, Montshire Museum of Science, Vermont Coffee Company,WORKHORSE Ground Solutions, Ben’s Insect Repellent, New-Skin Liquid Bandage, State of Vermont.
