Senior Marketing Manager | Crm & Digital Strategy Manager, Apac
Sydney, New South Wales, Australia
- Led Marketing team of 9 for marketing strategy, communications planning and forecasting projects for 11 markets. Peer-voted award in recognition of outstanding contributions to O2’s APAC performance.- Launched integrated Go to Market programs for 5 products in Asia Pacific, presenter of O2 technology at WMC Barcelona; largest exhibition for technology providers- Drove & implemented CRM for O2 database of 130,000 customers. Devised acquisition, conversion and retention strategies for cross-functional teams. Presenter of at Global Products Team Conference to share best practices of marketing excellence- Managed research, advertising, PR, user groups, digital, events, sponsorships, budgets and partnerships for 11 markets and 13 agencies