Michael Farrell Email & Phone Number

Detroit Metropolitan Area

Auburn Hills, Michigan, United States

Auburn Hills, Michigan, United States

•Responsibility for US Mopar Pricing Strategy•Responsibility to optimize US Mopar Incentive and Discount Spend while enabling Sales Growth

Auburn Hills, Michigan

•Achieved 109% of Sales Target in Repair and Maintenance Portfolios•Realized 2% improvement of Gross Margin in Repair and Maintenance Portfolios•Managed team of Product Line Managers who launched 100+ new products adding significant revenue growth YOY

Greater Detroit Area

•Developed predictive analytic regression based models to identify main drivers to improve customer satisfaction•Lead design of a buyback vehicle forecast model utilizing time series analytics•Developed and maintained G&A Customer Care budget

Toronto, Canada Area

•Designed a market segmentation in mature medical device market to increase acquisition and collaborated with stakeholders to rollout the resulting strategy and tactics•Developed revenue forecast for various new pharmaceutical products by utilizing time series analytics•Completed strategic opportunity assessment and presented the recommendation to enable the executive decision to pursue an acquisition target

Greater Philadelphia Area

•Developed go-to-market sales force strategy for a new pharmaceutical drug•Drafted customer influence maps to identify the most impactful customers to target post-launch

Greater Detroit Area

•Spearheaded development of and implemented statistical model to help client determine the impact of promotions on the purchase funnel, and sold implementation plan to management which was implemented at the corporate level•Provided key analysis aiding development of domestic automotive brand strategy by linking target audience cultures to key sports and entertainment opportunities leading to a significant incremental client investment•Consistently apply a hypothesis-based method to logically structure analysis resulting in efficient data supported insights to client questions

Greater Detroit Area

•Identified a key holiday segment for a retail apparel website, which resulted in a higher conversion rate and a 25% YOY increase revenue increase in period when market was down significantly•Leveraged operational regression model to optimize fulfillment process, which resulted in shipping time decreasing by 40% and significantly higher customer satisfaction•Analyzed departmental training program by identifying gaps in knowledge transfer and recommended best practices, resulting in mentees taking on a full client load by 12 weeks down from 16 weeks•Designed an internal strategic sourcing solution to decrease production time on a key client deliverable by four hours•Provided primary interface to clients while managing client expectations, which led to a 94% client renewal rate and a 20% increase in client revenue

•Maximized the ROI of an NBA franchise sponsorship proposal by negotiating for more assets and reducing the sponsorship fee resulting in a net gain of 20% on a seven-figure deal

•Analyzed client information from disparate sources in order to maximize share of wallet resulting in 18% incremental revenue growth from existing clients

•Recruited focus group participants and moderated portions of off-site focus groups for a new millennial magazine concept•Segmented consumer database to identify strategically important demand attributes which increased the client sales force efficiency of leading sports network

Mba, Strategy

Activities and Societies: Associate Vice President - Ross Consulting Club Member - Ross Marketing ClubCandidate for Graduation.

Education record

Activities and Societies: Four year member of University of Michigan Men’s Varsity-Club Rowing TeamGraduated with Distinction