Michael Nystrom Email & Phone Number

Remote

I'm responsible for the strategic vision, planning, execution and measurement of digital contentacross various platforms including newsletters, website and blog. l work with writers, designers, developers and Code Council stakeholders to create engaging content that helps improve brand awareness and solidifies our position as a global thought leader in building safety. - Reimagine manage Building Safety Journal blog and newsletter including editorial calendars- Editing/proofreading all digital content for brand voice and tone and grammar/AP Style - Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative- Launch and manage new Members-Only discussion forum - Manage freelance writers who contribute to Building Safety Journal including onboarding and invoicing- Measure and manage KPIs for all publications and strategize for continuous improvement- Actively solicit internal and external subject matter experts who can be interviewed or contribute to all ICC publications- Manage digital advertising for all ICC publications- Help conduct research on technical topics- Measure and manage KPIs and strategy for web content- Evaluate existing tools and technologies and suggest improvements

Greater Los Angeles Area

I work as an online content manager, content marketer, freelance writer, copy editor and social media manager for a variety of publications/companies in several different verticals: -Under Armour-USA Triathlon-Polar USA-Oxygen Magazine-Bicycling Magazine-Amazing Wellness/The Vitamin Shoppe-ACTIVE Network-ROKA-TrainingPeaks-Dataquest.io-Reserve America-Clean Eating Magazine-Better Nutrition-Muscle & Performance-MapMyRun/MyFitnessPal-The Box Magazine

Los Angeles, California, United States

Responsible for the creation and direction of all content marketing initiatives across multiple platforms and formats. The ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention and other positive client-related outcomes.—Produce and publish content, including text (blog articles), video, or audio (podcasts)—Produce and send company email marketing campaigns, including newsletters, promotional e-blasts, automated workflows, etc.—Own all analytics and report on content marketing efforts—Optimize webpages and content using SEO best practices—Leverage social media for community engagement and long-term content/product promotion—Produce premium content, including live video, pdf downloads, LIVE educational classes, etc.—Create landing pages and conversion opportunities for lead generation—Identify and execute website updates and enhancements, (e.g. new pages and CTA placements)—Continue professional development (e.g., HubSpot certifications & Inbound training)

Greater Los Angeles Area

I'm currently the online editor for Oxygen Magazine, the Box Magazine and Muscle & Performance. I manage a team of freelancers and industry personalities, edit and post all content and manage all social media accounts. I work closely with the sales and marketing team to produce high-budget marketing campaigns and build out assets for our online education programs. I successfully spearheaded three site redesigns while transferring from one CMS to another, and I produce the editorial newsletters and send out to our subscriber list on a weekly basis through Salesforce/HubSpot. I analyze my own social media, SEO and Google Analytics numbers to optimize content for maximum exposure.

Dallas/Fort Worth Area

I publish, copy edit and fact check all content hosted on both the cycling and triathlon channels on Active.com. I'm constantly communicating with multi-sport and cycling companies—staying up to date on industry trends and new product releases. I work with brands to create engaging content marketing campaigns and I publish a range of content, including original product reviews, interviews with professional athletes, race previews/recaps and training tips. Additionally, I analyze my social media, SEO and newsletter numbers on a weekly basis to optimize content for maximum exposure.

Greater San Diego Area

Work with Triathlete Magazine, Competitor Magazine and Women's Running. Publish content, copy edit, fact check and communicate with multisport product companies. Original product reviews, interviews with professional athletes and race previews/recaps. Published in Triathlete Magazine and on Triathlete.com.

Los Angeles

Associate News Editor/ Editor-at-Large at Annenberg Digital News at USC.Responsible for using sound news judgement to assign, edit, publish and promote stories on an online platform using SEO techniques.Neontommy.com is the most read online collegiate news site in the nation.

I wrote the weekly race recaps (2013 road cycling season) for the Western Collegiate Cycling Conference. Published online on the USA Cycling and WCCC website.

I wrote the weekly race recaps (2013 road cycling season) for the Humboldt State Cycling Wordpress blog.

Humboldt State University

Copy Editor, Writer, Photographer for the Spring 2013 issue of the student produced Osprey Magazine . My article and photograph was published as the cover story and cover photograph.

Humboldt State University

Writer for the Spring 2012 issue of the student produced Osprey Magazine . The magazine and my article went on to win awards at the CCMA award ceremony (see below).

Master Of Arts (M.A.), Journalism

Activities and Societies: USC Triathlon, Lambda Pi EtaAttended the Annenberg School for Communication and Journalism. Emphasized.

Bachelor Of Science (Bs), Environmental Science, Botany

Activities and Societies: Natural Resources Club, Cycling TeamFocused on restoring ecosystems, addressing energy and climate issues.