Michael Alford Email and Phone Number
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Results-driven, customer-focused Sales and Marketing thought-leader with extensive experience developing and driving teams to achieve multi-million dollar revenues.
West Marine
View- Website:
- westmarine.com
- Employees:
- 1505
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Assistant Manager - Apparel SpecialistWest Marine Jul 2019 - PresentSeattle, Washington, United States -
Director Of Business DevelopmentMeda Import Export, Llc Jun 2014 - Jul 2019Atlanta, GaMeda Import and Export is a U.S. based company that markets and sells branded consumer products made for the home and business. I direct Business Development, Sales and Retail Marketing for Meda Import Export in the U.S. market place. I manage and innovate Meda's North American Digital and In-Store Sales and Retail Marketing processes.Meda is constantly searching for new brands, new partnerships and new products that will provide long term profitable growth for Meda and its subsidiary companies.
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Director Business DevelopmentThe Reverse Logistics Association Dec 2016 - Oct 2018Greater Seattle AreaBusiness Development Director My professional life has hinged around selling or marketing consumer products of one form or another either directly to users or to the major retailers that sell them. I have worked hard to deliver the best user experiences and most rewarding user satisfaction in everything I have brought to the market. From inception to end of life disposition, all of these products followed a journey. I now work on a new and challenging part of this journey. Today's world is an ever tougher environment for all products. Consumers have more choices than ever before. Making things that keep their owners happy is also harder than ever before. When products fail to meet expectations, makers and sellers must rapidly resolve their customer's problems or face extinction. In the last ten years, a new industry has arisen to manage these consequences. Products returned to the seller for any reason are a major financial line item and often a quiet secret for many product makers. Solving these problems effectively and efficiently has become a major financial challenge to makers and sellers of almost everything. This ‘challenge’ has become a growing opportunity for enterprising and innovative companies..The Reverse Logistics Association represents ALL these parties. We bring our membership together collectively to actively reduce returns before they happen and to reduce the costs of managing the problem. We work to find innovation and processes that mitigate costs or better manage results when products are returned and enter the Reverse Logistics process. We also work with companies that offer cost-effective solutions for asset recovery, repair and redistribution, recycling and environmental safety to find business opportunity. Becoming part of the Reverse Logistics Association, supporting a business community that manages the last and often most important part of a product's journey is an exciting challenge and perhaps a calling.
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Director Of New Product Development And Marketing For Mobile AccessoriesMaxell Corporation Of America Dec 2012 - Apr 20133 Garret Mountain Plaza, Woodland Park, Nj 07424Established in the United States in 1969, Maxell Corporation of America, a wholly owned subsidiary of the Hitachi Corporation is a technology and marketing leader offering a full line of Headphones, Speakers, USB Flash and SD card memory, Portable Personal Networking, PC Peripheral, CE Accessory and digital storage media products for the consumer, professional and data storage markets.I managed NEW Product Development and was P&L responsible for Flash Memory products, Tablet Stylus products, Mobile Charging and Bluetooth Audio device categories. Major new product development projects included launching Wearables category with Personal Fitness tracker with GPS location technologies and Emergency LED lighting solutions for the home. Major customers were Toys R Us, K-Mart, Walgreens, CVS, Rite Aide, Walmart, Best Buy, Target and major CE Distributors. Major challenges were sourcing innovative "commodity level" products from around the world and managing their design, packaging and overall marketing appeal to win high value, high volume shelf placements at America's largest big box retailers. Within first four months we won critical placements at K-Mart, Walgreens, Toys R Us, Target and other Regional Drug and Department stores. -
Vice President SalesOttocase - Mapicases, Llc Dec 2011 - Dec 2012Greater Atlanta AreaOttoCase - Mapicases is the home of premium, high-quality leather cases for iPhones, iPads and other mobile devices such as Kindle Fire and Samsung Galaxy Tablets. Our leather cases are hand-crafted from the finest European leathers by journeyman craftsmen. Our premium leather cases combine elegance, style, quality and function into products that you will be proud to own and use.
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PresidentAlford Sales And Marketing, Llc Mar 2010 - Nov 2011Atlanta, GaAlford Sales and Marketing, LLC, is a privately-held corporation headquartered in Marietta, Georgia since 2010. ASM provides innovative business services to companies outsourcing sales and marketing activities. With a strong global network of seasoned, experienced sales and business professionals, Alford Sales and Marketing, LLC provides sales and marketing expertise in strategic sales planning, budgeting, product design, product development, sourcing, retail placement and merchandising planning for America's Big Box retailers. Services Available:Sales Management - leadership for direct or indirect sales forces.Retail Marketing - developing successful strategies to list products into America's major big box retailers.Sales Growth - making products sell more quickly and in higher volumes.Product Marketing - analyzing markets, discovering ideas and turning them into profitable products that sell well.Branding - accelerating consumer acceptance and preference for brands/products. Strategy - business and sales strategy development.
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Vice President Of SalesDigital Blue, Inc. Jun 2006 - May 2010Atlanta, GaManage and direct sales staff marketing Consumer Electronics products designed for kids to America’s top retailers. Distribute Disney, LEGO, Barbi and Digital Blue’s brands of consumer electronics products to US and Canadian retail markets. Relationship owner/manager with major accounts: Walmart, Sam’s Club, Target, Best Buy, Costco, Toys R Us, Kohl's, Walgreen's, Kmart, Sears and many others, evangelizing our product line and negotiating placements and terms with Buyers. Drive the sales forecasting and planning process for a fast moving start-up growing sales from $4 million to over $88 million in annual sales in less than 18 months.Strategic planning and decision process contributor for the company’s product roadmap including design concept validation, product positioning, retail packaging, pricing and retail promotions. Provide leadership into how the company “goes to market” and conducts its day to day business operations. Manage multi-million dollar annual promotional budget.Led a team of 25 Direct and Contract Sales people to seek and win multiple major placements at America's and Canada's top retailers while building and growing our product's on-line presence with every major on-line retailer in the US market place. -
Director Of Marketing And Sales - Pc Peripherals And AccessoriesPhilips Consumer Lifestyle Dec 1998 - Jun 2006Led North American marketing and sales efforts for Philips' U.S. digital storage and IT Peripherals business.Directed new product development and planning, managed P&L and created and deployed marketing and channel programs. Mentored and directed a staff of successful direct sales reports and the staffs of multiple manufacturer’s representative firms working with North America’s top retailers. Managed product creation and the product lifecycle for 100+ SKU IT category product portfolio (from concept to development, retail packaging, pricing, market communication, market positioning, retail placement, marketing promotion and end-of-life strategies). Developed strong factory/supplier relationships working closely with Asian and European manufacturing partners. Matrix with Philips’ internal Product Development, Engineering, Design, Finance and Public Relations teams to implement successful new products -
Senior Product Marketing ManagerPhilips Consumer Lifestyle Sep 1994 - Dec 1998Managed Philips B2B Multi-media device product marketing team for networked multi-media delivery systems, Multimedia Kiosks and Software Development Kits to B2B VARs and corporate resellers serving Fortune 500 accounts and the K-12 education market.Responsible for all sales and marketing efforts in the USA.Led product creation team coordinating concept, design, engineering and manufacturing groups for all new hardware products. Managed a team of business development managers supporting 175 VARs. Key accounts included Fortune 100 and K-12 Public School districts nationwideEstablished marketing strategy, product positioning, distribution strategy, channel pricing, developed sales tools and negotiated transfer pricing with Asian and European factoriesManaged PR, advertising, product management, marketing communications, product planning and trade showsDeveloped and managed the annual operating plan and departmental budget .
Michael Alford Skills
Michael Alford Education Details
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Mercer University - Stetson School Of Business And EconomicsMarketing And Finance -
Mechanical Engineering
Frequently Asked Questions about Michael Alford
What company does Michael Alford work for?
Michael Alford works for West Marine
What is Michael Alford's role at the current company?
Michael Alford's current role is Sales at West Marine Seattle, Washington.
What is Michael Alford's email address?
Michael Alford's email address is al****@****ail.com
What is Michael Alford's direct phone number?
Michael Alford's direct phone number is +140438*****
What schools did Michael Alford attend?
Michael Alford attended Mercer University - Stetson School Of Business And Economics, University Of Tennessee, Knoxville.
What are some of Michael Alford's interests?
Michael Alford has interest in Writing, Economic Empowerment, Flying, Winning At Everything, Reading, Painting, Golf.
What skills is Michael Alford known for?
Michael Alford has skills like Product Marketing, Product Management, Cross Functional Team Leadership, Product Development, Sales Management, Strategy, Consumer Products, Competitive Analysis, Product Launch, Strategic Planning, Marketing Strategy, Forecasting.
Who are Michael Alford's colleagues?
Michael Alford's colleagues are Brad Hewitt, Tommy Angelle, Brett Stancill, Raquita Mobley, Terriontae Hutchison, Gisselle Toste, Ryan Vulin.
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Michael Alford
Greater Philadelphia1gentell.com -
Michael Alford
Director Of Operations | Driving Operational Excellence And Strategic Results | Operational Leadership ExpertGreenville-Spartanburg-Anderson, South Carolina Area -
3intellicentrics.com, mckesson.com, yahoo.com
7 +197256XXXXX
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Michael Alford
Dallas-Fort Worth Metroplex4hotmail.com, lightfootalford.com, lightfootalford.com, lightfootalford.com -
Michael Alford
Greater Indianapolis4e-gineering.com, gmail.com, e-gineering.com, wolterskluwer.com2 +131761XXXXX
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