Michael B.

Michael B. Email and Phone Number

Advertising Account Executive @ Comcast Advertising
Boston, MA, US
Michael B.'s Location
United States, United States
About Michael B.

With over 6 years of experience in sales and marketing, I’m driven by the opportunity to create meaningful connections and make a positive impact. I’ve always loved the process of understanding people’s needs, finding solutions that fit, and seeing the results that follow. What excites me most about this work is knowing that, beyond the numbers, I’m helping people and businesses grow and succeed.Throughout my career, I’ve worked with a range of industries, developing strategies that not only meet goals but also build long-term relationships. I focus on creating value, whether it’s through innovative marketing strategies or simply being a reliable resource for others.

Michael B.'s Current Company Details
Comcast Advertising

Comcast Advertising

View
Advertising Account Executive
Boston, MA, US
Employees:
1524
Michael B. Work Experience Details
  • Comcast Advertising
    Advertising Account Executive
    Comcast Advertising
    Boston, Ma, Us
  • Effectv
    Advertising Account Executive
    Effectv Jun 2024 - Present
    Bedford, New Hampshire, United States
    Effectv, the advertising division of Comcast, helps businesses grow by combining the reach and impact of TV with the targeting and measurement of digital. Headquartered in New York, we serve nearly 35 million subscribers across 66 markets, providing targeted advertising through TV, streaming, video on demand, and sportsOur advanced targeting leverages data from over 30 million households, ensuring your message reaches the right audience at the right time, across all devices. Through our in-house creative agency, Mnemonic, we offer high-quality creative and web services that make your campaigns more effective and easier to execute.With Effectv, you gain access to:Data-Driven Targeting: Precise audience targeting based on comprehensive data insights.Multiscreen Campaigns: Reaching consumers on live TV, streaming platforms, and digital video.Creative Services: High-quality creative and web solutions to enhance your brand.Comprehensive Reporting: Transparent metrics and analysis to optimize and measure campaign performance.Join us at Effectv and see how our innovative solutions can drive real results for your business. Learn more at www.effectv.com
  • Kane'S Auto Sales
    Sales Manager
    Kane'S Auto Sales Apr 2023 - Jun 2024
    Manchester, New Hampshire, United States
    Worked and oversaw $12.5 million in business with $7.5 Million closed my first year. Trained and mentored sales representatives, analyzed market trends, and adjusted pricing strategies to increase profit margins and overall sales revenue for the dealership within the New England Territory.• Implemented sales strategies leading to a 25% monthly sales increase and 15% higher customer satisfaction within the first year. Provided leadership, hiring, and team monitoring.• Managed day-to-day operations, trained and mentored a sales team resulting in a 20% performance boost and 10% higher customer retention.• Directed sales activities, collaborated on advertising, and adjusted pricing strategies, yielding a 5% profit margin increase and a substantial 10% rise in overall sales revenue.
  • Sheraton Delaware North
    Executive Meeting Manager
    Sheraton Delaware North Nov 2022 - Apr 2023
    United States
    Organized and oversaw client meetings and events from planning to execution. Lead and encouraged staff to reach goals while promoting company policies and regulations.• Planned and coordinated corporate and non-profit functions, resulting in over $500,000 in revenue. Managed group business, handling up to 50 room nights while maximizing revenues across all hotel areas.• Coordinated seamless events, from inquiry calls to on-site execution. Developed and maintained relationships with local customers, building a database of over 400 social and corporate clients.• Consulted with local/international clients and companies, leading to a 15% increase in monthly sales. Additionally, handled administrative tasks supporting the sales team, contributing to a 10% boost in overall team productivity
  • New England Social Media Agency
    Senior Account Executive
    New England Social Media Agency Sep 2021 - Nov 2022
    United States
    Responsible for the entire sales process from attracting potential clients to negotiating a contract. While leading, motivating and collaborating with my sales team to find new leads and develop strategies to engage potential business owners and C-Level (CEO,CFO,COO,CMO) within United States Regions.• Developed and executed sales strategies, achieving a 20% revenue increase, saving over 20% of the budget, and maintaining a 50% retention rate.• Mentored and trained a sales team, resulting in a remarkable 55% increase in sales.• Successfully negotiated and closed a high-ticket deal with a new client, generating $1.5M in new business. • Implemented a data-driven approach to account management, analyzing customer data and market trends. • Identified upsell and cross-sell opportunities, leading to a 20% increase in average deal size.
  • New England Social Media Agency
    Account Executive
    New England Social Media Agency Jul 2019 - Sep 2021
    United States
    Responsible for selling both front and back-end digital marketing services, which complemented a product or service, from a small business to a large corporate company in the United States Territory. Worked with business owners or C-Level (CEO,CFO,COO) to obtain appointments, decisions, and contracts.• Orchestrated sales initiatives targeting businesses of all types and sizes, resulting in a remarkable 40% revenue increase over two years.• Leveraged data-driven insights to customize marketing solutions, driving a 50% boost in client acquisition within the first year.• Cultivated relationships with key clients, driving a 25% increase in referrals and a 40% increase in repeat business.• Leveraged access to a vast database of over 36 million businesses and residential addresses to target and acquire high-value clients efficiently.• Successfully generated inbound leads through strategic marketing efforts, contributing to overall business growth and expansion.• Implemented multi-channel prospecting strategies, including 150+ Cold Calls a day, email campaigns, and 100+ in-person visits a week,resulting in 30+ appointments set weekly and a 60% conversion rate.
  • Kanes Auto Sales
    Sales Consultant
    Kanes Auto Sales Jun 2018 - Jul 2019
    Manchester, New Hampshire, United States
    Results-driven automotive sales professional with a proven track record in the New England Territory. Specializing in engaging customer interactions, I've managed inbound and outbound sales operations, achieving sales quota of 20 cars a month. Committed to delivering positive buying experiences that prioritize honesty and genuine connections.• Welcomed customers warmly, answered inquiries, and expertly guided them through the sales process, ensuring confident decision-making.• Spearheaded successful inbound and outbound sales operations within the New England Territory, consistently achieving high monthly sales of 20-30 cars.• Committed to fostering a positive and memorable buying journey, exceeding customer expectations and contributing to the overall growth of the dealership.
  • Aéropostale
    Sales Associate/Manager In Training
    Aéropostale Aug 2017 - Jun 2018
    New Hampshire, United States
    Dynamic and customer-focused sales professional with a passion for delivering unparalleled service and driving sales excellence. Thrived in a fast-paced retail environment, embodying the Aeropostale brand and creating memorable shopping experiences for customers. Key contributions included:• Delivered exceptional customer service, utilizing strong communication and interpersonal skills to cater to diverse shopper needs and preferences, fostering long-lasting relationships and repeat business..• Demonstrated a keen understanding of Aeropostale's product offerings and promotions, strategically guiding customers through their shopping journey to maximize sales opportunities and elevate the brand experience.• Collaborated seamlessly with team members to maintain a visually appealing and organized store environment, ensuring an inviting atmosphere for customers while optimizing operational efficiency.
  • Hctv
    Camera Operator/Editor
    Hctv Sep 2016 - Aug 2017
    Hudson, New Hampshire, United States
    Skilled camera operator and video editor specializing in live event coverage for government, town council, board meetings, and public hearings. Managed camera equipment for seamless operation and high-quality video production, meeting tight deadlines.• Expertly operated camera equipment to capture live government, town council, board of selectmen, planning board, school board meetings, and public hearings, ensuring smooth operation and high-quality video production.• Collaborated with clients and team members to effectively capture and deliver live event coverage, meeting the specific requirements and standards of each event.• Demonstrated ability to work efficiently under pressure and meet tight deadlines, maintaining professionalism and delivering exceptional results during live broadcasts

Frequently Asked Questions about Michael B.

What company does Michael B. work for?

Michael B. works for Comcast Advertising

What is Michael B.'s role at the current company?

Michael B.'s current role is Advertising Account Executive.

Who are Michael B.'s colleagues?

Michael B.'s colleagues are Laura Domin, Katherine Dorta, Rachael Sparks, Gwendolyn D Benson Clark, Michelle Becker, Regena Goberdhan, Jamal Glover.

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