Sports CRM Manager | Marketing Operations Specialist | Data-Driven StrategistAs a dynamic CRM Manager with a strong foundation in both accounting and finance, I specialize in creating data-driven marketing strategies that enhance user engagement and retention. In my current role at betPARX, I have successfully revamped customer life cycle programs, reducing costs while increasing user retention across multiple jurisdictions. I’m adept at analyzing sports marketing trends, developing promotions, and delivering tailored communications that resonate with target audiences.Previously, as a Marketing Operations Coordinator, I leveraged my technical skills to configure iGaming promotions and manage strategic marketing initiatives. My expertise extends to building knowledge resources and crafting high-engagement marketing content for our sports promotions.Prior to my experience in the gaming industry, I worked as an Audit Associate at KPMG, where I performed risk assessments, interim test work, and process flow enhancements for a global investment bank’s commodities and prime brokerage desks. My background in finance and auditing, coupled with my passion for marketing, allows me to bring a unique perspective to cross-functional teams.Outside of work, I am an active member of my local community, by contributing to sustainable gardening projects. I love different sports like basketball, golf and football. I also enjoy reading History books. Key Skills: CRM Strategy, Data Analysis, Marketing Campaigns, User Retention, iGaming, Sports Promotions, SQL, Excel, SAP