Directed all sales, operations, and business functions (including finance, HR, supply chain) for the high-end appliance distribution company with full P&L accountability. Provided leadership to 30+ employees in the US while managing 400+ retailers. Launched the company, created the infrastructure that enabled the business to scale, and devised an aggressive strategy that resulted in expansion from four to 27 states across the US. Increased business ~40% with expansion in the Northeast and another ~25% with entry into the Southeast. Capitalized on market opportunities and introduced ~30 new products instrumental to ongoing competitiveness and business growth.

VICE PRESIDENT OF SALES (2001-2003) Opened business in Toronto, finding site, showroom, and warehouse locations, and becoming a more significant supplier to distributors. Cultivated relationships with industry partners in the US, Europe, and Asia. Instrumental to growing the number of brands and products sold.Secured key accounts that included some of the largest regional private and publicly traded companies in Canada.