Michael Berardi Email and Phone Number

Nurture and develop regional event marketing managers to meet and exceed defined goals in their territories.Accurately build KPI’s and establish targets for regional event marketing managers.Monitor inbound lead production from raw leads to sales.Track lead performance including raw lead count, issue rate, demo rate, close rate, and average sale.Create company processes to ensure cohesiveness in all markets.Write scripts and assist with content creation for print and digital marketing.

Develop and drive event-based marketing initiatives to generate qualified sales leads.Identify, schedule and plan events for team of event marketers in an assigned territory.Budget, forecast and execute 3-4 events every weekend.Organize and maintain all event marketing materials and displays.Collaborate with the operations and install managers to increase brand awareness in a designated area.Recruit, hire, train and develop event marketers and create accountability by establishing concise goals and KPIs.Develop timelines, organizational plans and internal communications for cohesiveness and transparency across the organization.Track and report event metrics to evaluate performance and ROI of every event.

Over 2 million dollars in annual sales for five consecutive years. (2014, 2015, 2016, 2017 & 2018)Business development specialist with a “Hunter” mentality.Hire, train, motivate and monitor event marketing representatives in Cleveland & Detroit to ensure maximum productivity.Accurately track sales and spending in compliance with our marketing budget.Develop marketing campaigns and allocate funds as needed.Deliver individualized marketing strategies and set comprehensive goals for our events team.Manage all aspects of our internet lead capture program resulting in a 20% increase in leads YOY.Manage outbound call center representatives and lead nurture teams with 6-8 direct reports.Precisely enter data into our CRM system (Marketsharp) as we acquired new leads, prospects and customers.Partner with promoters and negotiate contracts to represent our products and services at local events.

Organize and staff home shows, business expos, networking events, fairs, festivals and various community events.Make initial contact with potential customers to generate leads for our sales team.Familiarize myself with competitors’ products to overcome objections.Exceed established monthly goals and implement strategies for obtaining new customers.Highly analytical with the ability to adapt in difficult situations and create solutions.