Michael Berardi Email & Phone Number

Greater New York City Area

Achieved Page 1 Google ranking for a NYC commercial real estate brokerage and >300% growth in monthly active user base within 1 year. Grew incoming lead count by >10x. Achieved Page 1 Google ranking and 2nd result position for a local tailor.Managed high-volume email campaigns (>1M sent/month) with strategic planning, segmentation, and automation. Implemented robust email delivery systems, monitored deliverability rates, and optimized campaign performance for desired results.Executed end-to-end ad campaigns in commercial real estate and fashion publications. Delivered impactful designs and coordinated placements to maximize brand exposure. Monitored campaign performance, ensuring optimal targeting and ROI.Spearheaded setup and optimization of CRM systems (Citrix Podio, Pipedrive). Designed automated workflows to collect and aggregate leads. Streamlined lead processing and automated repetitive tasks, maintaining data integrity.Strategically designed and optimized multichannel campaigns on Facebook, Instagram, Google, YouTube, and Bing. Boosted site traffic and engagement. Conducted A/B testing, implemented bilingual ads, and tracked analytics for top-performing channels and ROI.Created 10+ monetized websites with advanced features. Engaged users, generated revenue, and provided valuable insights through comprehensive analytics. Integrated automated mailing lists, advanced analytics, seamless ecommerce support, interactive chat bots, and cutting-edge functionalities.

Austin, Texas Area

Coordinated all aspects of luxury architectural Real Estate transactions in Los Angeles and Austin for The Value of Architecture, an architectural real estate brokerage team within Compass, with gross sales exceeding $20m.Spearheaded public relations efforts by pitching our properties to real estate journalists and secured publication for our listings in the LA Times Home of the Week, Architectural Digest, Curbed, and Dwell.Grew Facebook audience count by >750% and Instagram audience by >100% in 4 months which led to a significant increase in social media leads & engagement. Increased Social Media traffic to our website by >900%.Grew email audience by >30,000 contacts while retaining a >20% email open rate.Consulted on a website rebranding project which greatly enhanced mobile functionality & more effectively communicates the brand aesthetics & values.

Greater New York City Area

Created an innovative, monetized business model which could deliver improved value over competing models. Conducted extensive industry, market, and consumer research. Outlined the insights from this research and presented our team's value proposition to a panel of professors and industry experts.

Columbia, South Carolina Area

Created and led the implementation of new policies which were projected to reduce material waste by 147,000 LB annually, saving $180,294 per year by reducing excess production within targeted processes by 62.5%. Responsibilities included leading meetings with cross-departmental stakeholders, collaborating with workers on the factory floor, process mapping, project management, data collection, statistical data analysis, qualitative analysis, process redesign, formulation and implementation of process improvement and control policies, creation of a standard work document, and presentation of results to company executives.

Columbia, South Carolina Area

Managed and tracked inventory of 120 computing devices for 65 USC faculty members.Configured computers and networking equipment for use within the College of Social Work.Provided generalized troubleshooting and assistance with IT related issues.Reconfigured computing equipment in the wake of a natural disaster at the school.