Michael Briggs Email & Phone Number

Lead cross-functional teams to deliver multi-channel marketing projects, managing multi-million dollar annual budgets and consistently achieving KPI targets.Develop and execute marketing strategies across direct mail, digital, co-op mailers, and print media, ensuring timely delivery and optimal resource allocation.Source and negotiate new paid advertising opportunities, securing significant cost savings each year.Collaborate with product development and divisional teams to enhance campaign effectiveness, contributing to consistent increased in ROI.Utilize data and analytics to identify buying trends, driving actionable insights that enhance campaign performance by 25%.

Managed all aspects of live event marketing, including ticket sales, promotions, and advertising, ensuring successful execution of over X live events.Directed onsite sponsor services, customer support, and public relations teams to enhance event visibility and audience engagement.Negotiated and executed local TV and radio advertising buys, boosting event attendance by 20% through targeted promotions.

Bachelor Of Arts - Ba, Communication And Media Studies

Bachelor Of Arts - Ba, American History (United States)