Michael Brown Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Directed all Canadian press and experiential marketing plans, guiding and mentoring direct reports in Toronto and Montreal.
• Spearheaded strategic planning and execution of publicity and events initiatives on over 20 films annually, working collaboratively with internal stakeholders and global studio partners to hit box office targets.
• Developed partnerships combining digital experiences, social media pushes (paid, organic, and influencer), special events, and activations to meaningfully engage with consumers.
• Acted as eOne's publicity co-lead at the Toronto International Film Festival, managing premiere logistics, event planning, hospitality, press junkets, talent requirements, budgeting and tracking expenses.

Toronto, Ontario, Canada

• Drew on market trends to create out-of-the-box complex experiential activations, generating word of mouth and earned media for film releases.
• Led national events programs, identifying key demographics to engage consumers with fully-integrated marketing strategies.
• Managed creative design briefs with partner agencies, ensuring dynamic assets aligned with global creative strategy.
• Brainstormed, sourced and executed promotions with national brand partners in tandem with local grassroots efforts to support films.

Toronto

• Wrote and edit copy on sales focused client blog posts to boost exposure
• Created and executed a social media presence for a variety of clients
• Coordinated strategic media buys to increase clients brand visibility
• Worked hand-in-hand with Leadership Team to update Orchestra’s brand image

Toronto

• Managed all social media platforms for HoochHound’s brand
• Worked to increase brand outreach through user engagement
• Created blog posts to educate consumers on HoochHound’s core competencies
• Ensured online metrics are exceeding goals and receiving the desired returns

Toronto

· Managed staff to ensure corporate objectives were met and exceeded · Coordinated on-site activations · Liaised and met with client contacts · Provided direct feedback and metrics to client and TrojanOne

· Promoted to Senior Brand Ambassador · Worked cohesively in a team environment· Created meaningful consumer experiences on the behalf of blue chip clients such as: Nike Canada, Cineplex, and OLG

· Coordinated event logistics; venues, program shipments, schedules and accommodations· Worked with project leaders to compile research for client proposals · Prepared weekly sponsorship updates for clients · Gathered content for experiential campaigns

Toronto

Assisted Account Managers in ideation and research for program RFPsCoordinated bookings related to upcoming and executing activationsExecuted Newad Brand Ambassador information sessions to expand Newad’s workforceWorked with nationally recognized premium brands such as: Nivea, Jergens, Nissan Canada and Subway

Toronto

· Created strategic partnerships with similar entertainment websites · Maintained all social marketing outlets for Picktainment.com · Developed independent work skills while meeting strict timelines

Sport & Event Marketing

· One year post-graduate certificate · Course load included: Sport Marketing, Marketing Management, Business Communication, Event.

Bachelor Of Arts, Political Science