Mike Callaghan Email & Phone Number

North Vancouver

Professional award winning photographer for portraits, industrial and commercial work.

Vancouver, British Columbia, Canada

Focussed on marketing research based customer segmentation and targeting, strategy, communications, branding, advertising, and effective social media presence. Financial ServicesCreated, designed and led the implementation and execution of a new product at HSBC Bank Canada resulting in excess of $2 billion in new sales. Designed, developed and executed a lead generation campaign that produced over 100,000 leads, 25% over plan, for BC Automobile Association (BCAA). Clients included BlueShore Financial, HSBC Bank Canada, Citizens Bank, Prospera Credit Union, North Coast Credit Union, Interior Savings Credit Union, City of Surrey, BCAA.Non Profit OrganizationsCreated strategic market analysis and five year marketing plans for non-profit arts organisations to grow sales. Established market segmentation models unique to each organisation and created tracking mechanisms to guide marketing initiatives. Clients included BlueShore Financial, Bard on the Beach, Vancouver Arts Club, Vancouver East Cultural Centre, Art Gallery of Greater Victoria, Children’s Festival of Vancouver

Raising the most sponsorship funds in a single year for the life of the organization.

The ‘Motorcycle Ride For Dad’ is Canada’s largest annual motorcycle event dedicated to the advancement of prostate cancer research and education. Since the inaugural Ride in Ottawa in 2000, ‘Motorcycle Ride For Dad’ has, attracted tens of thousands of riders and volunteers in 25 cities across Canada and distributed over $5 million for research, awareness and education across Canada. Last year the Westcoast ride in Vancouver attracted 1,000 motorcycles and over 1,500 participants and generated over $130,000 for Prostate Cancer research and awareness.

Vancouver, British Columbia, Canada

Drove development of the marketing technology and data roadmap to establish proprietary market segmentation across Canada for all branchesWorked cross functionally across all departments of the company to create monthly CRM tracking reports against service cross sales targets and market segmentation used to establish and track CRM KPIs from corporate goals to branch management. Created tailored dashboards to meet the needs of key managers nationwide.Designed and led target-driven campaigns and research to increase sales revenue, and brand visibility through a skilled team or marketing staff.Increased the response rates to ongoing customer surveys by 30% using advanced segmentation and offer creation and testing techniques. Worked with key suppliers across Canada to design regular qualitative and quantitative research in three languages taking into account the diversity of cultural differences in product/service needs and expectations.

Sydney, New South Wales, Australia

Responsible for marketing all financial products and services in Australia and New Zealand. Led the creation of new products and services, one of which was copied globally creating hundreds of billions in assets across many financial institutions Led the establishment of the bank’s presence in New ZealandRealigned the bank’s charitable funding process to be more responsive to the needs of nonprofit organisations and support the bank’s brand.Established the process to identify and track ROI from all advertising spending.