Director, Corporate Business Development
Florham Park, Nj
Created and expanded department which implemented a major customer-centricity initiative, organizing the 12 siloed businesses of the world’s largest chemical company to present a 1-company face to its largest and most strategic customers.• Recognized architect of BASF’s approach to implementing customer-centricity policy across its independent businesses; 70+ strategic customers covered by approach. Program was developed for North America and subsequently expanded for use globally by the Board.• Produced $100MM+ in new business for BASF North America over 10 years by implementing Connecting the Dots® B2B events with Unilever (in England) and Boeing, Procter & Gamble, Colgate-Palmolive, Clorox, Caterpillar, Ford, Cummins, Goodyear, 3M, Sealed Air, Cargill, Scotts Miracle-Gro, Arkema, JBS, and Ecolab (USA).• Developed global marketing tools (What BASF Does, QuickLead, and TECH CHECK); team earned global BASF Business Award in 2015. • Selected to speak to audiences internationally on customer management and B2B marketing topics.