Michael Cherkashin Email & Phone Number

Los Angeles, CA, US

San Diego, California, United States

- Leading product design- Branding and strategy

Salt Lake City, Utah, United States

• Designed and launched ZeroOS, an embedded system for smart home automation and control, including energy dashboard, lighting and shades, smart locks and cameras, customizable apps and widgets, UX for AI automation.
• Created a mobile app design to control all smart home features, both native iOS and Android, resulting in a partnership with Wander.com and the preorders of two homes valued at over $2 million each.
• Designed a website for configuring and ordering smart homes. (direct-to-consumer e-commerce experience)
• Led branding strategy, created three products and a design system in an ambiguous startup environment.
• Led a cross-functional team of 3 across design and front-end.
• Contributed to securing over $6 million in seed investments and pre-orders. https://behance.net/gallery/181373337/Smart-Home-Product-Design-Zero

Los Angeles, California, United States

• Led cross-functional teams of 8 to deliver 100+ digital products for 60+ companies like Xero and MesiterTask.
• Drove 20% faster project delivery times versus client deadlines.
• Product design for native iOS & Android mobile apps, HMIs, web apps, and dashboards in fin-tech, AI, automotive, healthcare, SaaS, consumer products, blockchain, accounting, cloud solutions, and more.
• 70% Increase in user satisfaction scores on average across 100+ products.
• Elevated conversion by up to 50% for e-commerce clients by implementing data-driven design decisions.
• Applied user-centered design and design thinking to help startups and enterprises with product design, UI/UX design, user research, and branding, contributing to the growth and innovation of companies like Xero.

Los Angeles, California, United States

• Designed hyper-casual games with 20M+ users worldwide.
• As part of a cross-functional team, I contributed to the UI/UX of a streaming platform (CBS All Access) for over 20 million users, which later evolved into Paramount+.

Los Angeles, California, United States

• Designed hyper-casual games with 20M+ users worldwide.
• As part of a cross-functional team, I contributed to the UI/UX of a streaming platform (CBS All Access) for over 20 million users, which later evolved into Paramount+.

Los Angeles, California, United States

• I designed an immersive web user experience that attracted nearly 18,000 basketball fans with almost 50% product engagement.
• As a result of my design work, the company that created the product was able to secure contracts with Katy Perry and other renowned artists and sports teams.