Michael Costello Email & Phone Number

Wichita, Kansas Area

Wichita, Kansas

As Director & Lead Strategist of Digital Services at Squid Ink Creative, I am responsible for creating digital strategies that meet my clients' marketing objectives by highlighting their unique strengths to the right audience. We specialize in marketing automation through software providers such as InfusionSoft, that allow for a conversion funnel that is designed to be efficient, quantifiable and to allow your sales team to spend their time on more qualified leads.With a specialty in PPC advertising, I hold Google certifications in search, display, video, mobile and shopping advertising, as well as analytics reporting. I am a Bing Accredited Professional, and personally hold a Silver level certification from Qualtrics, a leading enterprise research software company in online survey design and methodology. I am fortunate to be part of a nimble and experienced marketing team at Squid Ink Creative. With video, graphic design and web development to go along with digital marketing strategy, we are able to offer the most comprehensive marketing services at reasonable costs.

Wichita, Kansas

Wichita, Kansas Area

As Interactive Marketing Strategist, I work with clients to determine their online marketing objectives, and develop the strategies and tactics best suited to meet those objectives. Part of my work is determining unique key performance indicators and metrics that help our team measure how we are meeting our objectives. Building reports and measuring tactics is also a large part of my work.Tactical experience includes PPC campaign management as well as programmatic buying. I have Google AdWords certifications in search, display, video, mobile, shopping and a certification in Google Analytics. I also have experience in market research using Qualtrics, with whom I hold a Silver certification in Research Suite use.I also set up remarketing and manage campaigns using search and display ad tactics. This includes setting up conversion pixels and programming campaigns around that.

Xerox-trained and certified iGen operatorStart-to-Finish Digital Print Center functionsincluding (but not limited to) digital layout, machine maintenance and operation, bindery functions, and all packaging.

Wichita, Ks

PurchasingInventory ManagementIT managementShipping/Receiving

Wichita, Kansas Area

Also held position of Lead Operator in Digital Print Department.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Minor - Management

Associate Of Science (A.S.), Accounting