Michael Crooks Email & Phone Number

Toronto, Ontario, Canada

Mississauga, Ontario

All aspects of BI, including sales performance measurement, market analysis, market sizing and growth trends, market share analysis, reporting and dashboarding. Specific projects included: - Determining the size of the current and future Canadian cannabis market by province, category, and cannabinoid profile for dried flower and the 2.0 markets - Managing the roll up of the Canadian budget process, including the design and construction of a Canadian sales demand forecast - By leveraging multiple data sources, building a Canadian cannabis market forecast and market share tracking model - Managed the TerrAscend Canada Executive Dashboard using MS Power BI - Mapped all product offerings by all Licenced Producers by brand, cannabinoid content and genetic strain to measure and predict consumer demand preferences

Oakville, Ontario

Provider of expert advice and guidance to internal and external customers on the optimal use of data provide insights and to answer business questions. Providing consultation services to external customers to enable them to better understand and overcome the challenges of valuing, measuring and forecasting in a wide number of specialty pharmaceutical marketplaces. Developing reporting and analytics methodologies provided by the Client Analytics team and Business Intelligence Teams.

Leader of the Business Intelligence team, delivering performance measurement information to all internal and external customers, and the Application Development team, providing information and data solutions for all areas of the business.

Responsible for sourcing, interpreting and providing market insights from secondary and primary data in the RA, Parkinson's, Epilepsy and Crohn's disease markets. Also responsible to developing internal information management processes, sales productivity and CRM reporting, customer segmentation, and supporting market access in preparing BIA's.

Sourcing and analyzing primary and secondary market research data to understand how our products and our competitors products are utilized.

Managed a team of 4 responsible for all secondary market research, direct and indirect sales reporting, management dashboards, customer segmentation support and 3rd party data supply agreements.

In this role I was committed to the design, development, selling, delivery and support of GPM, a new pharmaceutical sales tracking tool that enabled the industry to track sales of all products dispensed by Canadian pharmacies to patients. Key contributions included: - Contributing the methodology used to build GPM - Defining the end-user requirements that GPM had to meet - Recruiting charter clients - Selling GPM to new customers - Consulting services to clients, enabling them to migrate from legacy reporting systems to GPM - Ongoing account management for all clients in the GTA