Michael Crooks

Michael Crooks Email and Phone Number

Senior Director of Sales @ Aristocrat
Mississauga, ON, CA
Michael Crooks's Location
Mississauga, Ontario, Canada, Canada
Michael Crooks's Contact Details

Michael Crooks personal email

n/a
About Michael Crooks

A Gaming Professional experienced with all aspects of gaming operations.Specialties: Gaming Technology, Sales & Customer Service, Compliance, Procurement, Project Management, Artificial Intelligence

Michael Crooks's Current Company Details
Aristocrat

Aristocrat

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Senior Director of Sales
Mississauga, ON, CA
Website:
aristocrat.com
Employees:
6750
Michael Crooks Work Experience Details
  • Aristocrat
    Senior Director Of Sales
    Aristocrat
    Mississauga, On, Ca
    View
  • Gaming Analytics
    Managing Director - Canada
    Gaming Analytics
    Mississauga, On, Ca
    View
  • Gaming Analytics
    Director Of Business Development
    Gaming Analytics Nov 2023 - Present
    Gaming Analytics.ai is the industry’s first and the leading self-learning, artificial intelligence platform for the Gaming Industry. Business users can access and analyze data in seconds, providing insights into game optimization and critical player metrics to enhance the gaming experience.www.gaminganalytics.ai
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  • Michael Crooks Consulting Group
    Owner
    Michael Crooks Consulting Group Jun 2002 - Present
    Company provides Consulting Services to the gaming industry including:- Management of Operations- Design of Slot Product and Game Content- Slot Systems- Slot Product Marketing- Gaming Sales- Product ComplianceEngagements: World Meats (F&B services), CGS (Slot manufacturer), Bally Technologies, Grant Thornton, Sher Produce, Gaming Analytics.
  • Light & Wonder
    Regional Sales Manager, Gaming Systems
    Light & Wonder Jun 2009 - Nov 2023
    - Handling customers needs for Gaming across Canada.- Increased market share for Bally Systems from 10% to over 90% during my tenure.
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  • Olg
    Director Technical Programs
    Olg Jun 2005 - Jan 2009
    As Director of the Technical Programs Group of the OLG, the position is responsible for the planning, development and launch of new initiatives and business strategies. Highlights of my tenure include: • Directed the Product Development, Field Services and Parts Inventory teams.• Managed the acquisition of new gaming technology including Slot Machines with an average annual capital spend of $40+ million. • Planned and implemented a $50+ million TITO rollout strategy across twenty-two (22) gaming sites including technical, marketing and communication components.• Key contact for the implementation of new mandated technical standards for electronic gaming equipment• Member of the Ontario Slot Initiatives Committee and Strategic Sourcing (Purchasing) Committee• Led multiple cross functional teams through the government mandated RFP process.• Developed relationships with strategic industry partners
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  • Niagara Fallsview Casino Resort
    Project Manager
    Niagara Fallsview Casino Resort Apr 2004 - Jun 2005
  • Igt (Hi-Tech Gaming)
    General Manager - Ontario
    Igt (Hi-Tech Gaming) Nov 1998 - Feb 2004
    Hi-Tech Gaming was a leading supplier of gaming equipment across Canada. The company provided sales, support and training for the following: IGT Slot Machines and VLTs, JCM, NRI, Mikohn Table Games, Signs & Player Tracking Systems. Hi-Tech Gaming worked with all gaming properties in Canada and had a support network across four offices. As General Manager, my responsibilities encompassed the overall functioning of the Ontario business unit including sales, field services and national parts distribution. Highlights of my tenure are:• Directed regional customer service initiatives• Developed metrics to track customer service levels• Implemented a national parts inventory strategy to increase availability of parts• Recommending and implementing upgrades to existing products• Interfaced with gaming properties to expedite the resolution to customer issues• Implemented cost control measures
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Michael Crooks Skills

Gambling Project Management Procurement Cross Functional Team Leadership Operations Management Product Development Program Management

Michael Crooks Education Details

Frequently Asked Questions about Michael Crooks

What company does Michael Crooks work for?

Michael Crooks works for Aristocrat

What is Michael Crooks's role at the current company?

Michael Crooks's current role is Senior Director of Sales.

What is Michael Crooks's email address?

Michael Crooks's email address is mi****@****mes.com

What schools did Michael Crooks attend?

Michael Crooks attended University Of Toronto, University Of Nevada, Reno.

What skills is Michael Crooks known for?

Michael Crooks has skills like Gambling, Project Management, Procurement, Cross Functional Team Leadership, Operations Management, Product Development, Program Management.

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