Michael Andrews Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Spearheaded the development and implementation of a mid-to-long-term innovation and product strategy. Managed cross-functional teams in the design, testing, and roll out of next-generation refrigeration products, aligning product strategy with consumer needs and market trends. Conducted 15+ qualitative and 20+ quantitative studies, influencing product design and feature sets, and introduced a "test-first" approach.

Orange County, California, United States

Spearheaded the design and execution of point-of-sale marketing collateral distributed to over 4,000 accounts, resulting in a 30% increase in-store brand visibility. Conducted internal qualitative and quantitative research initiatives, leading to an 80% boost in brand collateral effectiveness at independent and national retail accounts. Implemented an online ordering portal for field sales managers, optimizing point-of-sale material distribution and resulting in approximately 5% annual savings… Show more Spearheaded the design and execution of point-of-sale marketing collateral distributed to over 4,000 accounts, resulting in a 30% increase in-store brand visibility. Conducted internal qualitative and quantitative research initiatives, leading to an 80% boost in brand collateral effectiveness at independent and national retail accounts. Implemented an online ordering portal for field sales managers, optimizing point-of-sale material distribution and resulting in approximately 5% annual savings for the marketing department while reducing material waste. Show less

Irvine, California

Irvine, Ca

Orchestrated end-to-end brand strategy for Bosch's proprietary smart home app, resulting in a 50% increase in regional user engagement and a 60% growth in monthly active users. Led a cross-functional team to optimize the app's pairing process, achieving a 78% increase in successful pairings within 12 months, enhancing user experience and retention rates. Spearheaded the development and distribution of a COVID-19 campaign, reaching over 10 million views and achieving 2% audience engagement… Show more Orchestrated end-to-end brand strategy for Bosch's proprietary smart home app, resulting in a 50% increase in regional user engagement and a 60% growth in monthly active users. Led a cross-functional team to optimize the app's pairing process, achieving a 78% increase in successful pairings within 12 months, enhancing user experience and retention rates. Spearheaded the development and distribution of a COVID-19 campaign, reaching over 10 million views and achieving 2% audience engagement, strengthening brand trust during a critical period. Show less

Munich Area, Germany

Completed Robert Bosch Business Model Innovation Accelerator program, acquiring advanced skills in Lean Startup, Design Thinking, and Business Model Innovation to accelerate initiatives within the company. Led a project within the Global Brand Communication team to successfully rename a key food preservation feature, implementing strategic messaging across multiple channels and regions. Collaborated with the UX team to develop a more accurate global market model, utilizing data analytics and… Show more Completed Robert Bosch Business Model Innovation Accelerator program, acquiring advanced skills in Lean Startup, Design Thinking, and Business Model Innovation to accelerate initiatives within the company. Led a project within the Global Brand Communication team to successfully rename a key food preservation feature, implementing strategic messaging across multiple channels and regions. Collaborated with the UX team to develop a more accurate global market model, utilizing data analytics and customer feedback to inform business decisions and product feature strategy. Show less

Indianapolis, Indiana Area

Worked closely in the halls of the Indiana Statehouse to gain legislative industry best practices in Identifying actionable information from legislative meetings. Gained effective knowledge and use of industry resources and software. Accurately recorded and structured information into meeting summaries. Drafted Associated Press style relevant to legislative coverage and uploaded to the Hannah News database (IndianaNet) for clients.

Zürich Area, Switzerland

I assisted the Department of Political Economy and Development with various projects, papers, dissertations, and administrative work. Conducted research on the effects of the discovery of hydrocarbons off the coast of Scotland and the effects on the Scottish independence movement. Proofread and interpreted dissertations, papers, articles, and presentations in English and German. Created maps using ArcGIS

Indianapolis, Indiana Area

Mainly assisted with a wide variety of administrative tasks. I wrote and answered correspondence, handled mail and managed phone calls from constituents. Helped plan special projects and assist in planning events, as well as numerous graphic design assignments including flyers, factsheets, posters, and letters. Completed research as needed in order to cater to constituent needs.

Indianapolis, Indiana Area

Promoted the city’s social media platforms with accountability for web analytics, lead rebranding proposal of Indianapolis Animal Control, social media strategy, speech writing, press releases. My team was able to resurrect the City of Indianapolis’ social media platforms. Met goal of increasing average post reach by 50%. In addition, we facilitated a 612% increase in the follower base of the City of Indianapolis Instagram.

Indianapolis, Indiana

Coordinated with the co-editor and the photo team to identify photography needs every week. Assigned projects to photographers and kept track of the deadlines. Reviewed and edited photos and made necessary changes. Ensured all assignments are shot and edited on time for publication. Manipulated photos to achieve highest quality using the appropriate tools, mainly using Adobe Photoshop and Illustrator. Participated in two trips to the Big East Tournament in New York City to shoot the Men's… Show more Coordinated with the co-editor and the photo team to identify photography needs every week. Assigned projects to photographers and kept track of the deadlines. Reviewed and edited photos and made necessary changes. Ensured all assignments are shot and edited on time for publication. Manipulated photos to achieve highest quality using the appropriate tools, mainly using Adobe Photoshop and Illustrator. Participated in two trips to the Big East Tournament in New York City to shoot the Men's Basketball games/ Show less

Indianapolis, Indiana Area

Bemidji, Minnesota

Contributed to relevant blogs, meetings, and events both offline and online to increase brand awareness. Planned and executed parent events, including breakfasts, Q&A’s, online events, and mailings. Designed a variety of social media assets for Facebook and blog. Wrote and delivered communications and key messages to parents, staff, and other villages. Took ownership of parent requests and swiftly handled andresponded to them.

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Alpha Phi Omega, Model United Nations, and the Butler Collegian Expected to graduate in the spring of 2017. I.

Robert Bosch Accelerator Program, Agile Business Model Innovation

When I visited our brand's showroom in Munich, consumers were nowhere to be found. I wondered why that was. I quickly found out that our.

Summer Abroad, Chinese Studies

Summer Immersion Program

Political Science And Government

Semester Abroad

High School Diploma