Michael Edwards Email & Phone Number

United Kingdom

Cardiff, Cardiff, United Kingdom

Manage Brand Tracking for Direct Term & O50s productsManage ATL marketing campaign researchManage ad hoc qualitative & quantitative researchManage UX webiste design research for LGI DirectConduct industry analysis to shape the strategic direction of L&G

Bristol, United Kingdom

Managing qualitative and quantitative research within the legal expenses market. Designing and implementing a new approach to commissioning Market Research within DAS to improve governance and auditing Responsibilities To plan, develop and implement relevant activities. This involves; • Researching and analysing relevant information within and outside the Company • Reporting, recommending and implementing appropriate strategies • Reviewing and assessing the effectiveness of the implemented strategies Working closely with relevant stakeholders across the business. This involves briefing and instructing internal staff and external professionals. Co-ordinating and overseeing the integrated promotion of the DAS Group and all its relevant products. This involves; • Monitoring the work of Marketing Executives • Undertaking larger and more complex projects • Making recommendations for the improvement of promotion and communications

Cardiff & London

Managing Ofcom's Technology tracker Also managing ad hoc quantitative / qualitative consumer research dealing with internal clients and dealing direct with the agencies – experience in telecoms (fixed and mobile), new media and broadcasting (TV and radio).

Cardiff, United Kingdom

SecondmentManaged the Advisory Commitee for Wales Conducted thorough analysis to assist Ofcom's policy development, with a primary focus on welsh issuesLiaised with welsh assembly goverment to inform of Ofcoms work and role in Wales

London

Ensured that changes were robustly assessed and that effective solutions were developed and implemented efficiently and accurately for the benefit of customers and ELEXON.Managed and led multiple Modifications which result in changes to the regulatory code and Change Proposals which led to changes to the code subsidiary documents.Worked closely with customers and service providers to assess and implement changes in a controlled and transparent manner Chaired Workgroups and presented Change Modifications to the BSC Panel and Panel Committees Provided an operational interface with other code administrators Acted as a critical friend to customers by providing support and information throughout the change process

London, United Kingdom

Developed Ofcom's strategic approach to the future development of the Communications Sector, and provided input to policy and regulatory approachesProject ManagementManaged multiple projects delivering high-quality outputs on time and within budget:Managed and developed internal thinking on the future of Micro Payments Redesigned Ofcom's approach in conducting Impact AssessmentsLed internal thinking on the importance of diversity and equality within Strategy and Market Developments, created a core set of metrics which is due to be implemented Ofcom wideStrategic AnalysisConducted thorough strategic analysis to assist Ofcom's policy development:Analysed citizen aspects surrounding traffic management practices for consumers (in relation to Net Neutrality) and developed options for Ofcom's approach to resolving such issues including rural areas and low income earnersDeveloped and assessed strategies to promote the importance of transparency around traffic management practices for consumers (in relation to Net Neutrality) and developed options for the industry to use to inform consumers of the implications of traffic management on their broadband speedsAnalysed the responses to Ofcom's Net Neutrality and Traffic Management discussion document and wrote the summary of responses for the statement which will be published by OfcomReviewed the responses to Ofcom's code for Online Copyright Infringement, presented findings to senior colleagues, Communications Consumer Panel and Policy ExecutiveAnalysed current online governance structures to improve internal thinking about the future of internet governance, ensuring that Ofcom is prepared for future changes in this sectorAnalysed various stakeholders' strategies and performance to inform senior members across the organisation of any possible issues or developments they need to be aware of

Worked with consumers and stakeholders informing them of Ofcom's duties, powers and responsibilities, whilst advising of the possible routes of recourse they could take to resolve issues they have experienced Regularly problem solved a diverse range of issues across the communications sector, interpreting complex information and providing detailed responses to complaints - consumer policy awareness intrinsic to the roleBuilt and gained a good understanding of the communications sector and work of co-regulators to achieve joined-up regulation priorities Produced high quality cases to support investigations and policy development under strictly monitored performance deadlinesDeveloped external and internal interpersonal skills required when resolving issues and facilitating FOI/subject access requestsResponsible for monitoring trends and issues and liaised with Consumer Affairs and Investigations departments to develop lines to take

Managed and monitored the performance of the commission enquiries team with regards to quality and data protection to ensure compliance Produced and presented reports for monthly Agent Remuneration management meetingsTracked progress, monitored trends, identified areas where training or support was required, and provided the necessary feedback and coaching to improve the team's performance

Msc International Communication & Global Media

Specialised in Qualitative and Quantitative research, International Risk Management, Globalisation, Cultural Globalisation and Global Media

Batchelor Of Science, Practical Media

BSc Media Practice Studied a range of practical and theory based modules associated with the production and influence of the media.

Education record