Michael Evans Email & Phone Number

Nashville, Tennessee, United States

United States

Houston Texas

• Managed Revolver Brewing/Peroni/Pilsner Urquell Marketing, Point of Sale, Incentive, Pricing and Tactical Budgets for all 13 distributors in South Texas. Responsible for setting and achieving sales/distribution goals.
• Worked with HEB National Account Manager and Regional Marketing Team to develop Italian Getaway Incentive for HEB Cooking Connections Team. Coupled with a display incentive across South Texas, HEB drove 55% growth.
• Worked with Sr Chain Account Manager to develop 5-pronged Memorial Day Activation with Peroni at the Marriott Marquis Houston (the Marriott Team has since used the program on a national level)
• Created a Chili Fest and Texas A&M tailgate program that drove sampling and the second-best distributor performance in the Management Unit for Revolver Brewing
• Worked closely with Revolver Brewing leadership to develop new pricing strategy for South Texas, which improved trends by 7% over the back half of 2019
• Created a craft beer styles and tasting/selling training course for Field Sales Reps in South Texas Management Unit

Houston, Texas Area

• Managed Revolver Brewing/Peroni/Pilsner Urquell Marketing, Point of Sale, Pricing, Incentive and Tactical budgets for Houston distributors. Responsible for achieving sales/distribution goals for Houston distributors.
• Put together a Revolver Brewing Beer Dinner for Houston key distributor stakeholders and top on and off premise chain accounts
• Built relationship with Total Wine that resulted in end cap displays for every new store opening in Houston. This also included Pilsner Urquell Tin displays accompanied by racks in every Houston store
• Grew portfolio business 40% in Total Wine for 2018
• Worked with Distributor Sales Manager’s, GM, Local and National Chain teams to secure Peroni 6 pack cans at both Houston Distributors and align Peroni pricing to Stella across Management Unit
• Developed Buffalo Wild Wings Revolver Brewing sampling program with Revolver leadership to drive trial and retention throughout Houston

Columbus, Ohio Area

• Managed Blue Moon/Leinenkugel/Peroni/Pilsner Urquell Point of Sale, Incentive and Tactical budgets for the Columbus and Dayton distributors. Responsible for achieving sales/distribution goals for assigned distributors..
• Winner of the 2016 Blue Moon Incentive as the top Beer Merchant in the Great Lakes for July, August and September
• Designed an end of summer Blue Moon Belgian White 12 pack can program that increased distributor sales by 150% in July and August
• Put together beer and food pairings for the Trenton Brewery East Coast Distributor Conference
• Worked with Field Sales Rep’s to increase their knowledge of the AATMF process. This included riding along on sales calls to help teach them to use these skills in the on premise
• Worked with Distributor Sales Manager’s to create a winter seasonal distribution and volume incentive

Decatur, Illinois Area

• In charge of the daily sales for over 200 accounts across all channels. In charge of opening all new territories acquired by the distributor and asked to be the expert on all new brands.
• Grew MillerCoors business by 15.3% compared to George A. Mueller Beer Company’s 1.9% decline from 2012-2015, without the ability to sell Redd’s in 85% of sales territory
• Grew brand Lite by 4.7% compared to George A. Mueller Beer Company’s 11.0% decline from 2012-2015
• Led all salesman with 5.3% growth of brand Miller Lite in 2014
• Led the company with 31.4% total growth since 2012 (6.7% 2013, 14.9% 2014, 5.5% 2015)
• Grew brand Leinenkugel 164.7% since 2012 (66.8% 2013, 43.1% 2014, 9.2% 2015)

Springfield, Illinois Area

• In charge of Special Projects and reported directly to the Chief of Staff. Primary focus was researching new initiatives for the office which included: a possible solution to the pension crisis in Illinois and budget.
• Constituent Affairs Specialist at both the Illinois State Fair and the Du Quoin, IL State Fair
• Briefed the Chief of Staff on House and Senate Committee Meetings
• Coordinated between local government officials for the Comptrollers local government workshops

Springfield, Illinois Area

• Ran the day to day operations of the Campaign for Senate as well as the Senator’s day to day schedule. Developed grass roots campaign strategy that focused on door to door interactions.
• In charge of coordinating more than 100 volunteers over 6 counties and the hiring of an office staff of two interns
• Placed in charge of the campaign finances including: planning and setting up new events, buying radio and television spots, finding an office space and purchasing office materials
• In charge of campaign fundraising strategy and execution
• Responsible for setting up interviews for the Senator as well as giving interviews on his behalf
• Won the election with 63% of the vote

Springfield, Illinois Area

• In charge of writing briefs for the Director of Legislative Affairs pertaining to the House and Senate Committee meetings. Tasked with research and fact checking of budget bills.
• Primary focus was assisting constituents in finding their lost property with the Treasurers Office’s Cash Dash program
• Member of the Treasurer’s Office county fair outreach team, whose purpose was to promote the Treasurer’s Office programs across the state