Michael Ferry Email & Phone Number

Focus in Percussion education, composition, design, and adjudication.-Won 13 Minnesota State Championships in scholastic and independent classes. -Competed at WGI World Championships 18 times in 5 different classes, earning a bronze medal in PSO, a silver medal in PIO, and a finals appearance PIW. -Active adjudicator for the Minnesota Percussion Association.

Boulder, Co

Responsible for all revenue, as high as 5.6M, within assigned territory. -Identified opportunities within existing business as well as qualified/prioritized prospects to achieve sales as high as 6x YOY in 2020. -Presented product both virtually and in-person at State level and National conventions to new and existing customers, resulting in territory with the highest student attach rate in 5 of 8 years. -Contributed daily to cross functional solutions teams and internal system development, including: Marketing, Product Development, Accounting, Analytics, and Support/Success that led to 20x lead generation during the 2020 sales cycle.-Top performing Sales Manager in 2020 and 2021, as well as the top annual revenue producing Sales Manager in company history.-Sold, Implemented, and Managed Los Angeles Unified School District’s purchase in 2020 and renewed for 3x revenue in 2021. LA USD is the largest account ever sold by MakeMusic both in total revenue and units. -Sold, Implemented, and Managed the longest standing “High Value” and “Lifetime Value” account, St. Paul Public Schools, from 2016-2022. -Sold 7 of the top 10 highest revenue districts in the first year of SmartMusic’s web based product launch (2016).

Eden Prairie, Mn

Develop strategy and tactics for marketing education technology worldwide. Manage U.S. partnerships and affiliates. Design and maintain product website. Oversee and execute video production and editing.-Developed digital resources for product/website launches, including iPad app launch and full website rebrand, that contributed to the highest adoption rates prior to the web based release in 2016. -Developed MakeMusic's first affiliate program and onboarded content creators, generating 3x usage in the DCI's World Class Division. -Conceived and managed offsite testimonial video production that remains the top viewed video on the SmartMusic YouTube channel: https://www.youtube.com/watch?v=TU3-idBL76U.

Designed, sold, and fabricated custom frames for percussion and electronics equipment. I started this in-home business during seasonal downtime while working at JL Boatworks.Pivoted to create hand sanitizer stands during the H1N1 pandemic, which were purchased by the Minnesota Science Museum during a disruption to their vendor’s supply chain.

Ramsey, Mn

Assist owner in marketing and claims reporting. IT support.

Managed up to 10 staff and multiple products/services as a preferred marina vendor along approximately 30 miles of the St Croix river. Consistently innovated process and efficiencies, resulting in 3x increase in shrinkwrap customers and the highest grossing product at the time of my departure. Maintained professional relationships with all marina managers/service managers while consistently providing a superior quality product to win referral business.

Marketing Management And Innovation

Education record