Player Performance Group is a professional services firm specializing in performance improvement and strategic resource development for the gaming industry. Our team of highly-experienced senior leaders works across all disciplines on which gaming and hospitality enterprises compete: Performance improvement in areas of Marketing, Service, Gaming Operations, Facilities Planning and Leadership Development is our expertise. Current deliveries include market research, creative services, player database management, slot floor optimization, service delivery & execution, capital planning, business case development and human resource performance solutions. With more than 35 casino partners across 15 domestic and 3 international jurisdictions since 2014, our team has worked through some of the most difficult challenges in our industry. We remain passionate about the development of UNIQUE and INSPIRED solutions for each of our casino partners and welcome new adventure with open arms.

Develop and manage an entertainment experience that ensures brand consistency while implementing organizational initiatives, overseeing destination venues, designing nightlife programming, managing guest amenities, communicating brand image, and setting the standard for a superb Hard Rock guest experience. Aided in building a high performance team that focused on the implementation of customer/guest relations initiatives; employee relation management and building the Hard Rock culture. As well as lead department heads to efficiently transition from the Cherokee Casino brand to The Hard Rock Hotel Casino brand. Also a member of the Cherokee Nation Entertainment senior management development program for 3 years.Transitioned Cherokee Casino in Oklahoma to the Hard Rock Hotel Casino Tulsa brand. Worked with management team to change the company culture to reinforce the Hard Rock brand in efforts to deliver the unique, exciting and superior guest service the brand demands. Evaluation of all guest touch points, and approving marketing concepts and messaging ensuring brand support.

Utilized marketing and gaming experience to design and implement eGames promotions at seven Cherokee Nation Entertainment properties while working with vendors and management teams to create attractions that build guest loyalty and our player database. Managed multi-million dollar annual budget. Designed promotions generating $30+ million profits across 7 properties in 3 years. Designed marketing and promotional campaigns optimizing Radio, TV, Print, Outdoor, on-line, email, signage and internal collateral; developed and executed strategic marketing plans. Consistently contributed or initiated promotional campaigns, created forecast, and surpassed pre-determined objectivesDeveloped, reviewed and verified all Cherokee Nation Gaming Commission Reports for all CNE property promotions; ensure gaming compliance. Outstanding Performance Review"Michael's work is of the highest quality" "Understands gaming customer's behavior has made significant improvements.""Michael is extremely passionate about his work."

Marketing/Promotions Clear Channel Stations KMOD, KQLL, KIZS, KAKC, KTBT, and KTBZ. Initiate and implement innovative sales and marketing strategies as well as managed marketing events, including concerts, remote broadcasts, philanthropy events, and promotional giveaways. Created project budgets, maintained costs and increased revenue.Interface with client management teams to create goals, measurement instruments, and achievable business plans for annual growth. Track budgets and expenses for management.Planned and developed comprehensive project/promotional plans for 6 radio stations that produced creative, high quality and dynamic results within budget.