Michael Grover Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Lead the strategic direction and execution of marketing campaigns supporting Hallmark Channel’s SVOD service – Hallmark Movies Now. This includes development of on platform creative, B2B management of editorial content partners Amazon Fire TV, Prime Video Channels, and iTunes, and all paid media for Direct-To-Consumer subscriber acquisition resulting in a 36% growth rate in 2020.• Work directly with internal research team alongside external media agency to ensure maximum benefit of off-channel budgets exceeding $20MM annually, based on consumer insights and quantitative data, for both the linear television networks and SVOD Service, Hallmark Movies Now. • Script Master Campaign Briefs for campaign development across all internal and external stakeholders including Design, On-Air Promotion, Programming, Show Development, Social, Publicity, Legal, Accounting, Research, ensuring an on-time, on-budget, on-brand campaign maximizing awareness, capitalizing on new viewers, and live tune-in. • Oversee E-Mail development and deployment for Crown Media linear networks and Hallmark Movies Now for both promotional and transactional emails. • Spearhead all aspects of the development and execution of multi-million dollar, 360° campaigns in conjunction with outside media agency and internal creative teams for both Countdown to Christmas (Hallmark Channel) and Miracles of Christmas (Hallmark Movies & Mysteries) resulting in first-in-class creative across TV (traditional and data driven), Radio, Print, OOH, In-Cinema, Digital and Social. • Conceive and develop off-channel promotional campaigns including sweepstakes, contests, partnerships, and special project management (Macy’s Thanksgiving Day Parade, Rockette’s Christmas Spectacular Sponsorship, Seasonal pop-up station on SiriusXM Radio, Holiday Home Decoration Sweepstakes, Renovation Fever Sweepstakes, etc.).

Studio City, Ca

Santa Monica, Ca

• Develop and execute 360-degree marketing plans for Hulu Originals and Documentaries to reach new and existing audiences across show specific and company goals• Direct brand cross-functional meetings to ensure alignment across multiple departments including PR, Scheduling, Legal, Social, etc...• Apply creative concepts across key art, digital, social, paid & earned media• Analyze effectiveness of media and marketing data to optimize spend and performance across multiple marketing channels • Work with external creative agencies and marketing firms to develop key art, paid media campaign creative, and marketing partnerships

Los Angeles, Ca

Provide consulting and project management for clients and agencies, specializing in brand development, product launches, consumer promotions and partnerships. Work includes:• Promotional idea generation for Fremantle Productions (Family Feud & America’s Got Talent) via Clever Creative Inc.• Bracket Genius, ESPN, question writer and researcher for nationally broadcast March Madness themed game show.• Atari, Inc., Lead writer for EMEA game show Codebreaker - Science and Olympic versions.• Cartoon Network, Event Management of network presence at San Diego Comic-con, Nationwide Screening Tour, and 25th Anniversary activations at the Paley Center for Media (New York and Beverly Hills).

Silver Spring, Md

• Managed all strategic and executional aspects of show launches and programming stunts on Discovery Family Channel including analyzation of network research/ratings, creation of brand positioning, creative brief development, and oversight of multi-platform rollouts for linear, digital, and social channels. • Maintained on-air promotional grids for all network priorities and quantitatively analyzed on-air reach and frequency to determine optimal media mix for daytime, primetime, and total day campaigns.• Partnered with network leadership in leading weekly, network-wide cross-functional meetings, setting network goals and strategies, managing network master calendar, and outlining current objectives and upcoming priorities. • Facilitated development of creative material through both network creative team, freelancers, and in-house agency to ensure consistent visual presentation, uniform messaging, adherence to campaign timelines & budgets, and proper approval through executive, legal, and BS&P channels. • Created and maintained all network presentations for Discovery Ad Sales Conference, Discovery Networks International, Off-Site and tri-annual Hasbro board meetings – all requiring complete management of cross-functional meetings and close collaboration with Programming, Development, Creative, Finance, Ad Sales, Research, Domestic Distribution & Communications (Network, Corporate, and Internal groups).• Spearheaded network partnership & development including: o Served as the liaison between Discovery Family and its sister networks both internationally and in the U.S. Domestic market to maximize efficiencies gained from internal resource utilization. o Managed Hasbro/Discovery JV relationship including conception/execution of campaigns providing cross-divisional support between Hasbro consumer products (toys, publishing, Home Entertainment, Interactive, etc.) and Discovery programming initiatives along while adherence to JV stipulations.

Burbank, Ca

• Conceived & developed 360 degree multi-platform marketing campaigns, on-air promotions, and sweepstakes targeting the K2-11 & A18-49 demos for key network priorities for both on & off-channel placements, digital, print, social media, and non-traditional outreach ensuring alignment between multiple internal and external departments. Projects include: o Network launch and show launches for brands including My Little Pony: Friendship is Magic, Transformers Prime, Pound Puppies, R.L. Stine’s The Haunting Hour, Family Game Night, Littlest Pet Shop, The Aquabats Supershow, and Care Bears. o Execution and oversight of multiple trade, affiliate, and consumer facing events including network Upfronts, San Diego Comic-Con, The ATX Festival, Variety’s Power of Youth, Hub of Transformers Tour, Bot-Con, The Hub Halloween Bash and the DirecTV Beach Bowl.• Lead network-wide cross-functional meetings to ensure cohesive development of campaign creative and messaging across Programming, On-Air, Marketing, Digital, PR, Production, and Research.• Directed 3rd party media agencies in creation of off-channel plans supporting network and show launches along with tent pole initiatives. Analysis of paid media, B2B partnerships, barter opportunities, and cross-channel targeting resulted in maximization of GRP and reach & frequency metrics to our core audience.• Managed both in and out-of-house creative agencies in development of marketing collateral targeting the consumer, affiliate and ad-sales communities to drive network ratings, distribution and revenue.• Integrated national brands including Hasbro, Activision, Scholastic, The Petfinder Foundation, Discovery Education, Guinness World Records, & The Jim Henson Company via digital executions of sweepstakes, on-air promotions, product insertions, in-school outreach, and consumer facing events.• Ensured adherence to COPPA, CARU and Kid-Vid regulations for promotional compliance on all platforms

Atlanta, Ga

• Served as Brand Manager for all marketing aspects of Adventure Time, CN Real programming block, Total Drama Island, Flapjack, Chowder, Bakugan and George of the Jungle show launches.• Composed Master Creative Briefs for Cartoon Network brands supporting all creative elements of launch campaigns across all network platforms. • Oversaw relationships with outside agencies from the RFP stage through project completion for digital initiatives including web development & immersion of brand experience through social networking. • Managed the Cartoon Network presence in the nationally televised Macy’s Thanksgiving Day Parade with the development of two parade floats over four years including the iconic 2008 “Rickrolling” performance. • Oversaw complete development & subsequent updates to ‘Tooner Field’, Cartoon Network’s first fully interactive brand experience, in conjunction with the Atlanta Braves at Turner Field.• Spearheaded Network involvement in professional development and community giveback through involvement in Junior Achievement of Atlanta.

Atlanta, Ga

• Developed engaging lessons to stimulate higher level thinking skills in subject areas of Reading, Language Arts, Mathematics, Science, and Social Studies.• Analyzed student test scores to differentiate classroom instruction on a per student basis to ensure skill mastery amongst 27 – 30 students at any given time. • Raised student test scores in Mathematics an average of 1.5 grade levels in one year for a Title I school ranking in the bottom 10% of test-scores nationwide. • Responsible for ensuring the mastery of all state mandated skills for my classroom students.

Nationwide

• Planned, organized, and executed components of a $9 million cross-country marketing campaign, including over 250 consumer, retail, and charity events.• Served as an Oscar Mayer Goodwill Ambassador to corporate clients and individual consumers and served as a spokesperson to local newspapers, television, and radio stations.• Drove over 35,000 ‘miles of smiles’ delivering over 45MM collective media impressions in unpaid media.• Responsible for the maintenance, scheduling, and day to day operations of the most famous mobile marketing vehicle in the world. • Managed fulfillment of national “Jingle-Jam” sweepstakes winners through execution of in-school assemblies, media outreach, and prize presentation.

B.A., Economics & Broadcast Journalism

Master Of Business Administration - Mba, Marketing