Michael Hoefer Email & Phone Number

Greater Denver Area

Environmental Designs is an award-winning Landscape Design, Building, Maintenance & Arbor company with ~300 employees and $30MM+ in revenue annually. Ranked in Lawn & Landscape's Top 100 for 2018 and 2019. Reporting directly to the President/CEO, I operate in a hybrid role as acting Chief Revenue Officer and Chief Operating Officer. I am responsible for establishing the sales strategy for the team, and also driving the long term financial and strategic planning for the organization. I also manage a team of Sales Leads, Designers, and Account Managers.* Delivered $3MM+ (10% increase) in Sales during my first year as an independent producer; delivered 3x revenue growth within first 5 years* Diversified book of business and improved client mix to deliver +15% improvement in profitability within 3 years* Implemented improvements to AR to improve company cash flow* Created new structure for Sales process, resulting in +35% revenue growth over 3 year periodImplemented strategic sales forecasting

• Progressed quickly to VP of Sales after excelling in company sales objectives, creating company sales techniques used today and driving company growth and client expansion• Grew sales from 2 million to 12 million -- well beyond the company growth objective• Personally responsible for generating ¼ of annual company sales• Demonstrated ability to identify, qualify, and close sales opportunities which resulted in exceeding quarterly and annual sales goals• Developed and implemented sales plans for assigned territories • Established and grew key customer relationships to capitalize on long-term business and client retention • Created and implemented production solutions for critical business needs and revenue bench marks • Managed financial and strategic planning• Managed allocations of inventory and capital• P&L management• Successfully developed and implemented several successful product launches • Operational management • Trained, mentored and managed a team of 10 sales professionals and guided them to meet or exceed individual production goals• Demonstrated time management, customer service and follow-up skills to maintain outstanding customer satisfaction• Stay up to date with industry trends to better serve clients