Michael Holmes Email & Phone Number

Head of Sales and Marketing including digital marketing, demand generation, web, social, content, member services, account management, events, and engagement

Lebanon, New Hampshire

I lead a team of marketers focused on B2B and B2B2C decision support products fueled by analysis of weather and other IoT-sourced data.

Portfolio marketing for a new set of offerings designed to deliver actionable, role and use case-specific insights to business leaders as a service rather than through the traditional approach of selling customers data packages, analytics software, and expecting them to hire data science teams to put it all together.

Beginning as one of only three marketers "present at the creation" of the post-Jeopardy commercialitzation efforts, my role spanned the waterfront of marketing. This extended from content and messaging creation, events planning, analyst relations, media, digital, social, and demand gen. As the team grew, I managed a team of portfolio marketers responsible for the individual offerings in the Watson portfolio as well as creation and expansion of our Business Partner channel program. Together, we built Watson into the major brand and market force it has become.

helping the SFO area consulting engineers lay out their building designs' air conditioning systems with an eye toward steering them toward specifications that favored Carrier equipment.

Mba, Marketing

Marketing focus

Bachelor Of Science - Bs, Mechanical Engineering

Activities and Societies: Activities and societies: Licensed Professional Engineer (ASME)