Company: North America’s largest bedding manufacturer.Recruited by Board of Directors to transform consumer insights & analytics capabilities across company.• Conducted 90-day discovery process. Developed transformation roadmap, including vision, operating model, capabilities, organization structure, and talent. • Developed foundational consumer segmentation/market structure analysis which informed brand positioning, marketing and channel strategy, opportunities, and priorities. • Transformed cross-functional innovation process; drove largest product launch in Serta’s history.

Company: $40 billion, Fortune Global 500 pharmaceutical company (NYSE: SNY).Led global transformation of advanced analytics, business intelligence/data management, customer insights, and marketing excellence. Reported to SVP Digital & Insights.• Created Insights & Analytics Center of Excellence (COE). Led 90-day discovery process with key stakeholders. Identified existing policies, processes, data, and capabilities. Resulted in COE vision, strategy, design, prioritized implementation plan, and C-suite buy-in.• Recruited COE team and talent for related global business unit leadership roles through personal and industry networks. Staffed up in 6 months. • Shaped advanced analytics roadmap. Team completed 200+ forecasting, marketing mix/channel, resource allocation, and revenue risk projects in 2 years; identified $300 million of opportunities. • Enhanced data capabilities. Leveraged cloud-based technologies to support significant demand for advanced analytics. Applied machine learning using claims data; aided targeting efforts for an underperforming launch.• Leveraged suite of social media tools, including mining conversations for insights on sentiment, trends, competition, etc. to support critical launches. • Developed internal, global customer insight community. Deployed policies, tools, and techniques. Initiated best practices, reduced duplication, and enhanced synergies.• Initiated vendor management; reduced annual costs $20 million. Held top-to-tops to enhance outside-in thinking.• Assumed responsibility for marketing excellence. Built more consistent brand-planning framework and process; used consumer insights as engine.

Company: $10 billion, Fortune 500, global manufacturer and direct-to-consumer (DTC) distributor of beauty and related CPG products in 100+ countries (NYSE: AVP). Interbrand Top 100 Global Brand.Built global consumer insights & analytics, marketing science, and media planning capabilities and organization. Shared oversight of advertising budget; coordinated and optimized media plans. Reported to CEO. Executive Committee member.• Enabled double-digit revenue CAGRs from 2005 to 2008 and single-digit growth into 2012.• Initiated market structures/segmentation for all key categories. Guided marketing strategy and planning, including brand positioning, innovation, and portfolio management. • Directed establishment of continuous, global monitoring process to measure brand and company KPIs, including brand health and customer loyalty. Integrated tracking into investment strategies and decisions that addressed customer retention, engagement, and advocacy. • Launched ROI analytics to support direct selling model. Optimized sales and critical investment strategies. Provided global guidance on 360, integrated media plans. Partnered with global agency. • Developed price elasticity models. Partnered with IT to build data infrastructure and tools. Played key role in training stakeholders to activate results. Generated $300 million of new, price-driven profits within 2 years. • Developed on-line communities of consumers and sales representatives that provided real-time feedback on new product concepts, website/brochure tactics, and other initiatives.• Partnered with HR on career paths; enhanced team’s professional growth/engagement. • Received five Chairman Awards for Functional Excellence and Collaboration (global matrix).

Company: $34 billion, Fortune Global 500 manufacturer/distributor of branded foods and beverages in 170 countries (NYSE: KFT). 18 billion-dollar brands. Interbrand Top 100 Global Brand.Recruited back to Kraft to lead organization that included advanced analytics, consumer insights, shopper insights, and syndicated data. Provided oversight and accountability across all divisions (beverages, cereals, desserts, meals, pizza, snacks). Reported to EVP. Extensive CEO interaction. • Identified opportunities to introduce 100-calorie pack brands, healthy snacks, and reformulated products across the portfolio. Generated $1+ billion annual revenue.

Led 30-person team. Managed $30 million research budget.