Michael Schwartz Email & Phone Number

New York, NY, US

Greater Atlanta Area

• Company: North America’s largest bedding manufacturer.Recruited by Board of Directors to transform consumer insights & analytics capabilities across company.
• Conducted 90-day discovery process. Developed transformation roadmap, including vision, operating model, capabilities, organization structure, and talent.
• Developed foundational consumer segmentation/market structure analysis which informed brand positioning, marketing and channel strategy, opportunities, and priorities.
• Transformed cross-functional innovation process; drove largest product launch in Serta’s history.

Bridgewater, New Jersey

• Company: $40 billion, Fortune Global 500 pharmaceutical company (NYSE: SNY).Led global transformation of advanced analytics, business intelligence/data management, customer insights, and marketing excellence. Reported.
• Created Insights & Analytics Center of Excellence (COE). Led 90-day discovery process with key stakeholders. Identified existing policies, processes, data, and capabilities. Resulted in COE vision, strategy, design.
• Recruited COE team and talent for related global business unit leadership roles through personal and industry networks. Staffed up in 6 months.
• Shaped advanced analytics roadmap. Team completed 200+ forecasting, marketing mix/channel, resource allocation, and revenue risk projects in 2 years; identified $300 million of opportunities.
• Enhanced data capabilities. Leveraged cloud-based technologies to support significant demand for advanced analytics. Applied machine learning using claims data; aided targeting efforts for an underperforming launch.
• Leveraged suite of social media tools, including mining conversations for insights on sentiment, trends, competition, etc. to support critical launches.

New York, NY

• Company: $10 billion, Fortune 500, global manufacturer and direct-to-consumer (DTC) distributor of beauty and related CPG products in 100+ countries (NYSE: AVP). Interbrand Top 100 Global Brand.Built global consumer.
• Enabled double-digit revenue CAGRs from 2005 to 2008 and single-digit growth into 2012.
• Initiated market structures/segmentation for all key categories. Guided marketing strategy and planning, including brand positioning, innovation, and portfolio management.
• Directed establishment of continuous, global monitoring process to measure brand and company KPIs, including brand health and customer loyalty. Integrated tracking into investment strategies and decisions that.
• Launched ROI analytics to support direct selling model. Optimized sales and critical investment strategies. Provided global guidance on 360, integrated media plans. Partnered with global agency.
• Developed price elasticity models. Partnered with IT to build data infrastructure and tools. Played key role in training stakeholders to activate results. Generated $300 million of new, price-driven profits within 2.

Northfield, IL & Tarrytown, NY

• Company: $34 billion, Fortune Global 500 manufacturer/distributor of branded foods and beverages in 170 countries (NYSE: KFT). 18 billion-dollar brands. Interbrand Top 100 Global Brand.Recruited back to Kraft to lead.
• Identified opportunities to introduce 100-calorie pack brands, healthy snacks, and reformulated products across the portfolio. Generated $1+ billion annual revenue.

Camden, NJ

Led 30-person team. Managed $30 million research budget.

Tarrytown, NY

Master Of Business Administration (Mba)

Bs, Political Science