Michael Lyons

Michael Lyons Email and Phone Number

Commercial Sales Manager @ CPM Ireland
rathmines, dublin, ireland
Michael Lyons's Location
Cork, County Cork, Ireland, Ireland
About Michael Lyons

Experienced commercial professional with a demonstrated history of managing sales teams and working with €million accounts. Skilled in Negotiation, Sales, Sales Management, Change Management, Team Development, Major Commercial Sponsorships and Brand Management. Successful sales professional with a BE Hons in Engineering from University College Cork.

Michael Lyons's Current Company Details
CPM Ireland

Cpm Ireland

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Commercial Sales Manager
rathmines, dublin, ireland
Website:
cpmire.com
Employees:
146
Michael Lyons Work Experience Details
  • Cpm Ireland
    Client Services Manager
    Cpm Ireland Nov 2021 - Present
    Ireland
    Managing Gas Networks Ireland Sales & Technical Team
  • Diageo
    General Manager Business Unit
    Diageo Jul 2020 - Jun 2021
    Ireland
    *Lead the new transformational sales and quality structure that delivered on-trade share growth in the Southern hub in the challenging CV19 environment *Achieved total targeted NSV, Share, Margin, Profit, Cash and Call Frequency across the unit*Lead and coached a team of 16 sales professionals and 30 quality executives to deliver exceptional visibility and product quality in outlet leading to a 1.1 share point growth*CV19: Managed 3 full uplift and restocking programs. Repatriated €5m outstanding debt due to pandemic hospitality closures. Secured 80% full portfolio distribution in new outdoor drinking zones.*Implemented new EDGE 365 data analytics and insights tool to identify and action 500 new distribution opportunities in outlet.*Owned the Quality agenda, leveraging relationships both internally (sales/supply teams) and externally(3rd party service providers) to implement the Regional Quality Strategy to ensure perfect serve in every account.*Negotiated 4 new pouring arrangements with national hotel/entertainment groups.*Member of the Diageo Ireland On Trade leadership team and member of the wider ROI On-Trade Commercial Strategy Leadership Team
  • Diageo Ireland
    Commercial Manager - On Trade
    Diageo Ireland Jan 2003 - Jun 2020
    Munster
    *Member of the 6 person on trade leadership team who designed and executed the annual growth plans*Coached and developed a team of 9 sales professionals to deliver Above Expectations performance in 5 consecutive years with 4 promotions to senior roles*Launched Rockshore lager, Rockshore Cider and Hophouse13 overachieving sales and distribution targets.*Initiated, planned and executed the Cork City Ale plan where we doubled Smithwicks share in 1 year *Lead the introduction of new On Trade Trade-Terms in 2019 resulting in a 5% increase in lager sales.*Designed and lead a full restructure of the Guinness Cork Jazz Festival in 2017 resulting in a 10% increase in YOY sales.*Designated commercial lead on cross functional projects to deliver productivity & sales growth
  • Diageo
    Regional Sales Manager
    Diageo Jan 1995 - Jan 2003
    County Cork, Ireland
    *Lead the 12 month pilot plan for the integration of the Guinness & Gilbeys businesses into one Diageo business. This successful pilot with learnings was adopted for the full Europe roll out.*Set up a new training & development plan for the new Diageo Ireland sales team to deliver new portfolio strategy in trade. Produced all in-field selling and presentation tools.*Achieved 5% increase in beer sales and 25% increase in spirits in Yr1 of new structure*Consistently achieved NSV(€30m), profit and share targets through a well coached and motivated team of sales executives.*Reputation for strong delivery against key sales drivers of Quality, Distribution, Visibility & Promotion
  • Diageo
    Customer Marketing Executive
    Diageo Jan 1993 - Jan 1995
    County Dublin, Ireland
  • Diageo
    Key Account Executive
    Diageo Jan 1990 - Jan 1993
    County Cork, Ireland
  • Diageo
    Quality Service Representative
    Diageo Jan 1988 - Jan 1990
    County Cork, Ireland
  • Pj Hegarty & Sons
    Site Engineer
    Pj Hegarty & Sons Jan 1985 - Jan 1988
    County Dublin, Ireland

Michael Lyons Education Details

Frequently Asked Questions about Michael Lyons

What company does Michael Lyons work for?

Michael Lyons works for Cpm Ireland

What is Michael Lyons's role at the current company?

Michael Lyons's current role is Commercial Sales Manager.

What schools did Michael Lyons attend?

Michael Lyons attended University College Cork, St Finbarrs College Cork.

Who are Michael Lyons's colleagues?

Michael Lyons's colleagues are Dean Cassidy, Fiona Considine, Rupesh Parvataneni, Mohit S., Lisa Conway, Jinisha Mehta, Molly Sexton.

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