Michael Lyons Email & Phone Number

Ireland

Managing Gas Networks Ireland Sales & Technical Team

Ireland

*Lead the new transformational sales and quality structure that delivered on-trade share growth in the Southern hub in the challenging CV19 environment *Achieved total targeted NSV, Share, Margin, Profit, Cash and Call Frequency across the unit*Lead and coached a team of 16 sales professionals and 30 quality executives to deliver exceptional visibility and product quality in outlet leading to a 1.1 share point growth*CV19: Managed 3 full uplift and restocking programs. Repatriated €5m outstanding debt due to pandemic hospitality closures. Secured 80% full portfolio distribution in new outdoor drinking zones.*Implemented new EDGE 365 data analytics and insights tool to identify and action 500 new distribution opportunities in outlet.*Owned the Quality agenda, leveraging relationships both internally (sales/supply teams) and externally(3rd party service providers) to implement the Regional Quality Strategy to ensure perfect serve in every account.*Negotiated 4 new pouring arrangements with national hotel/entertainment groups.*Member of the Diageo Ireland On Trade leadership team and member of the wider ROI On-Trade Commercial Strategy Leadership Team

Munster

*Member of the 6 person on trade leadership team who designed and executed the annual growth plans*Coached and developed a team of 9 sales professionals to deliver Above Expectations performance in 5 consecutive years with 4 promotions to senior roles*Launched Rockshore lager, Rockshore Cider and Hophouse13 overachieving sales and distribution targets.*Initiated, planned and executed the Cork City Ale plan where we doubled Smithwicks share in 1 year *Lead the introduction of new On Trade Trade-Terms in 2019 resulting in a 5% increase in lager sales.*Designed and lead a full restructure of the Guinness Cork Jazz Festival in 2017 resulting in a 10% increase in YOY sales.*Designated commercial lead on cross functional projects to deliver productivity & sales growth

County Cork, Ireland

*Lead the 12 month pilot plan for the integration of the Guinness & Gilbeys businesses into one Diageo business. This successful pilot with learnings was adopted for the full Europe roll out.*Set up a new training & development plan for the new Diageo Ireland sales team to deliver new portfolio strategy in trade. Produced all in-field selling and presentation tools.*Achieved 5% increase in beer sales and 25% increase in spirits in Yr1 of new structure*Consistently achieved NSV(€30m), profit and share targets through a well coached and motivated team of sales executives.*Reputation for strong delivery against key sales drivers of Quality, Distribution, Visibility & Promotion

County Dublin, Ireland

County Cork, Ireland

County Cork, Ireland

County Dublin, Ireland

Be Hons, Engineering, First Class Honours

Activities and Societies: Hurling, Soccer, Tennis

Honours Leaving Cert