Michael Marvel Email & Phone Number

Minden NV

I do a little of everything and a lot of what I'm best at.

Responsible for corporate database marketing department encompassing 4 casinos. Oversee all marketing analysis functions, market research, statistical and predictive modeling, player tracking, warehousing, and reporting functions. Responsible for all design and implementation of all direct marketing initiatives. Manage various special projects as directed.

Responsible for the oversight of all direct marketing activities for Icahn Gaming Nevada. Produce all event mailing criteria based on segmentation of gaming history and potential profitability of guests. Generate all post event analysis. Analyze gaming and demographic trends from various sources and provide recommendations to senior management. Collaborate.

Liaison with casino managers to forecast employment needs, recruit and place employment candidates. Managed all facets of Computer Assisted Phone Screen system (CAPS) including appointment scheduling and software upgrades. Tracked and analyzed applicant information vital to scheduling applicants and adjusting advertising expenditures

Identified communication and operational security weaknesses through covert collection and analysis of military intelligence. Training and real-world experience ranged from base-level security operations, Latin American counter-drug operations and black test and evaluation projects.