Michael Mccormick Email & Phone Number

Sacramento, California Area

Carmichael, Ca

Miniwerks was a hobby/passion turned into a small business. Focus is on very high end scale model cars for gentlemen collectors. Over the past 14 years, Miniwerks has become the #1 destination site Worldwide. My clients are primarily in Europe and Asia.

Brea, Ca

Identified, developed and managed software/internet alliances. Implemented business unit marketing plans that increased awareness, trial usage and drove sales for printable supplies.• Managed Microsoft alliance for 3 years, gained new Avery product support in MS Office applications and launched marketing programs reaching 3MM+ consumers annually• Initiated placement of Avery printable supply templates in Microsoft Office Template Gallery online resulting in over 2MM downloads per year since inception• Secured the Adobe software relationship resulting in exclusive Avery product support in Adobe Illustrator, Photoshop, Photoshop Elements, and Photoshop Album• Secured Roxio software account which allowed Avery to gain product support in Roxio software to promote Avery’s CD/DVD products and drive sales

Brea, Ca

Created and managed consumer presentations designed to sell and educate on behalf of Avery’s trade partners.• Built seminar program that today is regarded as the industry standard• Quadrupled number of seminars conducted annually to 1500+ reaching over 50,000 Fortune 500 high value Avery consumers annually• Self-trained in MS Powerpoint, Adobe Photoshop and Adobe Premiere for digital video editing• Co-produced over 30 new product training videos for use in seminars, online training and dealer sales presentations

Brea, Ca

Liason between sales and marketing to implement marketing business plans that would achieve sales goals.• Tailored and coordinated tactical marketing programs implemented by field sales• Initiated and implemented new product programs, promotional activities and selling methods• Provided input to Channels and Marketing on demand creation strategies

Brea, Ca

Managed $25MM territory and three Manufactures’ Rep Organizations.• Maintained gross profit requirements and grew commercial sales over 9% annually while remaining under budget• Effectively protected market share and successfully directed transition of National brand business to K&M brand

Northern California

Developed Northern California Valley territory to a 90% plus market share on labels/indexes.• Met or exceeded quarterly volume and individual SBO goals• Launched Avery LabelPro training program for computer user groups• Made Sales Achievement Club every year