Senior Vice President Product Development
CurrentEstablish the diamour bridal brand as an enduring distinctive, innovative product and design leader within an evolving marketplace. Develop and merchandise the Adrianna Papell Diamond Wedding Collection to further our reach into the bridal market while remaining true to Adrianna Papell's brand and mission "to make every woman feel beautiful". Create private label brands in bridal and other fine jewelry categories to meet customer needs and capitalize on opportunities in the marketplace for a specific business and concept. Enable growth into new business segments through product and design innovation.