Establish the diamour bridal brand as an enduring distinctive, innovative product and design leader within an evolving marketplace. Develop and merchandise the Adrianna Papell Diamond Wedding Collection to further our reach into the bridal market while remaining true to Adrianna Papell's brand and mission "to make every woman feel beautiful". Create private label brands in bridal and other fine jewelry categories to meet customer needs and capitalize on opportunities in the marketplace for a specific business and concept. Enable growth into new business segments through product and design innovation.

Designed and established an entire fine jewelry line. Coordinated internal and external resources to achieve desired aesthetic results and sales targets . Opened new markets transforming a small fashion gold and silver concern into a diamond power house. Seized upon emerging market trends to capture and interpret saleable and relevant design aspects. Supervised product development guiding factory teams in styling, execution and production.

Created, merchandised and presented two signature solitaire collections that sold in two major retailers while maintaining targets of diamond usage and optimization for a DTC Sightholder. Developed bridal, bands and diamond fashion including ideal cut styles that were featured in national chains.

Brought forth new lines of bridal, bands and diamond fashion jewelry including best selling colorless collections. Re-merchandised current styles according to buyer requests and to achieve greater margins. Collaborated extensively in the Far East for product development and production.

Achieved highest sales and profits for the division in a decade with $45 million in sales and profit of $14.3 million. Supervised and trained staff of nine merchandisers, product analysts, and line managers. Actively supported sales team of twelve to expand business in existing accounts and developed sales in new accounts. Developed the patented Quintillion head for the major retailers and the branded Heart to Heart collection