I support the Lake B2B sales team to help our North American clients discover perfect leads, find ideal customers, onboard top-notch talent, and GROW.

Email marketing, database management, list brokerage, list management, targeted list purchase.Email Marketing Specialist leading the implementation of promotional, triggered and transactional emails to ensure accurate, timely and consistent delivery of email communicationsExpertise in customer retention and marketing efforts relating to the email marketing channel, assisting in email channel performance reporting and growth, and troubleshooting issues as they arise• Manage set-up and implementation of all manual and automated email programs (including marketing, triggered and transactional campaigns) to ensure timely, accurate launches• Collaborate with marketing and design teams to update email templates as necessary based on industry best practices and brand standards• Design and develop marketing content based on subject• Assist with weekly and monthly email campaign planning• Analyze Performance and Optimize Campaigns• Propose and run ongoing A/B tests to continually improve email marketing performance• Collaborate closely with Customer Service, Operations, and IT teams to gather feedback, implement new enhancements and troubleshoot issues• Stay abreast of industry best practices for email content, design, and deliverability• Propose and run ongoing A/B tests to continually improve email marketing performance• Assist with segmentation of email lists to increase customer engagement and deliverability metrics• Recommend ideas and implement new strategies to build engagement based on email performance data• Manage customer databases, including coordinating with IT to create and update list and segmenting data for targeted email campaigns• Targeted list purchase for both consumer and b2b