Created and produced digital content for one of the nation’s leading home furnishings and lighting retailers. Worked closely with chief creative officer and company founder to ensure a unified brand presence across all on-line marketing properties including website, blog, and social media channels.•Oversaw a team of content contributors, influencers, and social media curators responsible for maintaining the brand’s social media properties (LampsPlus.com). •Served as executive producer for branded design content and lifestyle-focused webisodes, producing 150+ segments to-date (YouTube.com/LampsPlus). •Partners with merchandising, eCommerce, direct marketing and public relations to define business strategies and marketing opportunities.•Maintained relationships with key strategic vendors to develop and bring exclusive products to market.•Structured and maintained the design content schedule and editorial calendar for social media and digital platforms.•Liaisoned with the catalog and buying teams to develop product imagery for online usage, and select featured products for inclusion on the company’s digital properties. •Forecasts emerging trends in the interior design, home furnishings, and lighting categories. Aligns product lines and marketing campaigns via look book, seasonal palette, photography and video production. •Represents the brand as the company interior design expert and spokesperson for press and industry events. ► KEY ACCOMPLISHMENTS•Launched a branded YouTube channel with sole responsibility for production, script development, editing, and art direction, in addition to managing the recruitment of celebrity hosts and production crew.•Supervised the launch of 55 Downing Street, Lamps Plus’ home furnishings and decor eCommerce website.•Conducted and designed multiple Continuing Education Classes (CEU) accredited by Interior Design Continuing Education Council (IDCEC) and American Society of Interior Designers (ASID).

Partnered with HGTV celebrity interior designer, Kenneth Brown, as a producer and creative consultant in refining his brand identity, cultivating product partnerships, and managing high-end design projects. •Established a cohesive digital brand presence across Facebook, Twitter, Pinterest and Houzz.•Formulated strategic partnerships and cross-promotional videos with QVC, and Babies‘R Us.•Developed exclusive product design and strategy for QVC and Babies ‘R Us. •Produced multiple, live broadcast appearances for QVC branded segments.•Established best practices for reputation management. •Facilitated and managed installations for key design clients.

Consulted as a guest interior designer and design producer for HGTV’s “Design on a Dime” holiday special, working with network producers and series host to coordinate all elements of featured residential interior makeover projects.•Created holiday-themed room designs. •Developed concepts for DIY projects featured on the show.Sourced all furnishings and decorative elements utilized in the design.

Produced 20+ video segments for the “Heidi Klum Project” focusing on lifestyle, fashion, and home décor topics. Designed the visual concept for a multi-purpose set, producing the show’s interior design and renovation project – both in-studio and in-field at private residences.•Worked closely with Heidi Klum to determine visual aesthetic and themes.•Developed the visual concept and design strategy for show segments.•Produced and coordinated lifestyle experts for each segment.

Produced 10 ‘How-To’ and DIY home design segments in partnership with the E! Network.

Supervised a 50-person staff on the Fine Living Channel’s flagship lifestyle and design program featuring celebrity interior designer Christopher Lowell. •Established creative oversight for series production.•Communicated the strategic vision and direction of the series to the network.•Served as primary contact on all aspects of the show between the Christopher Lowell brand and network executives.•Supervised the entire creative process from treatment review to final delivery of shows to the network. •Reviewed, edited, and approved preliminary and final treatments, outlines, shooting scripts, casting, production schedules, budgets, graphics, music, rough cuts, fine cuts, final narration, and final versions of all episodes.•Managed a $1.5M production budget.

Created 250+ room designs for television, books, national advertising campaigns, product packaging, and online content. Produced 500+ field and studio segments, including:•“Interior Motives” 260 Episodes – 60 minutes•“It’s Christopher Lowell” 130 Episodes – 60 minutes•“The Christopher Lowell Show” 65 Episodes – 60 minutes•“Wall to Wall” 10 Episodes - 30 minutes

Served as an integral member of the core branding, production and design team at Christopher Lowell Enterprises, a multifaceted company owned by television personality and designer Christopher Lowell.•Created a national home furniture collection for Flexsteel Industries.•Designed a soft goods program for Burlington Coat Factory.•Developed an international branded office furniture line for Office Depot.•Developed, launched, and managed four websites, social media channels, digital content creations and calendars. •Coordinated design content for six lifestyle books for Clarkson Potter/The Crown Publishing Group.•Negotiated trade out and product placement agreements.