Michael J. Neff is a bartender, mixologist, entrepreneur and spirits professional whose purpose in life is to make great bars and entice people to drink well in them. He was the founding partner of Ward III & The Rum House in New York City, both bars famous for bespoke cocktails, finely curated spirits selections, and a commitment to hospitality.As a consultant, he spearheaded the build and programs at Kolo Klub in Hoboken, NJ & Corvo Bianco in Manhattan. On the West Coast, he helped The Three Clubs in Hollywood relaunch their cocktail program and is currently building the five bars and programs at the storied Clifton's Brookdale in Downtown Los Angeles.He has worked with spirits brands from around the planet, with a focus on new products, education, public outreach, and on-premise strategy.