With a degree in Hospitality Management at Plymouth University, I have gained a wide variety of experiences in the hospitality industry.I have a deep understanding of the importance of innovation and the current challenges every hospitality organisation faces. Innovation is a concept that keeps ideas fresh, allowing organisation to be different and gain a competitive advantage. Therefore, it’s in the interest of every organisation, despite size, to be innovative in thinking to increase business revenue and long-term sustainability.Innovative thinking, has led myself to realise how important it is to differentiate one's business to offer the highest standard of service quality. Service quality is an important attribute to the services industry. This is largely due to how competitive the hospitality industry is. Therefore, organisations need to maintain a high quality of standard to improve business performance and to be more competitive.I also specialises in marketing, advertising, facilities management, events and service design amongst others. However, the current trend the hospitality industry fails to see the importance of, is social media. I strongly believe that with a tailored social media programme, organisations no longer need to spend thousands, if not millions, on marketing schemes. Instead the same results can be achieved with a couple clicks of a mouse.