Michael Lane Email and Phone Number
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Michael Lane personal email
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Accomplished 25-year executive with experience leading strategic communications, public relations and social media including unique insights across marketing disciplines - brand identity & reputation, marketing, sales, eBusiness/web, advertising, content/copy writing, guest service and sponsorships. Leader of high performing team with demonstrated ability to deliver award-winning programs, secure strong returns, strengthen market position, tackle critical situations and forge strategic relationships. Creative vision and big picture approach to opportunities and tactics that influence, engage and produce results while building consensus, both internally and externally, that foster a productive and energetic work environment.★ Impacted Marketing and Sales campaigns with creativity, knowledge and long-term experience as part of integrated team approach fueling awareness, performance and results including doubling of resort EBITDA and nearly 100,000 skier visit growth over last six seasons (2010-2016).★ Social Share, Engagement and Awareness experienced double-digit growth across all platforms, including 20% growth in total fans, 175% growth in impressions and 100x revenue increase from social conversions. ★ National Exposure, appearing numerous times during same year on Associated Press, CBS & FOX Sports, CNN, Good Morning America, New York Times, The Weather Channel, Today Show, Travel+Leisure and Wall Street Journal to name a few, generating an annual average of nearly 200 million impressions and $15+ million in media value.Specialties: Public Relations, Communications, Social Media, Crisis & Issue Management, Creative/Strategic/Tactical Planning, Special Events, Photography & Videography Production, Sponsorships, Brand Management, Content Marketing, Advertising/Copy Writing, Leadership/Teambuilding, Business Development, Community Relations, Corporate Communications, Marketing, Media Relations, ebusiness/Web, International and Relationship Management.
City Of Steamboat Springs
View- Website:
- steamboatsprings.net
- Employees:
- 111
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Communications ManagerCity Of Steamboat Springs Dec 2016 - PresentSteamboat Springs, Colorado
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PrincipalLane Communications, Llc Sep 2016 - PresentSteamboat Springs, Colorado
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Public Relations DirectorSteamboat Resort Aug 1997 - May 2016Steamboat Springs, ColoradoSpearheaded all Public Relations, Communications & Social Media for the Steamboat Ski Resort, one of North America’s top destination resorts, as well as the $100 million, 328-room, Steamboat Grand Resort Hotel & Conference Center including:• Primary company spokesperson on corporate and industry issues• Domestic PR campaigns targeting print, digital and broadcast.• International PR efforts designed to generate awareness in seven foreign markets• Social Media Content… Show more Spearheaded all Public Relations, Communications & Social Media for the Steamboat Ski Resort, one of North America’s top destination resorts, as well as the $100 million, 328-room, Steamboat Grand Resort Hotel & Conference Center including:• Primary company spokesperson on corporate and industry issues• Domestic PR campaigns targeting print, digital and broadcast.• International PR efforts designed to generate awareness in seven foreign markets• Social Media Content, Strategies and Initiatives across all digital platforms and channels• Crisis Communications, Community Relations, Air Program, Athlete Sponsorship, Summer, Environmental & Safety• Satellite Uplink Facility, Mountain Cam Network, Photography, Videography and Video Production• Brand Identity & Reputation, Marketing Content, Events, Business Development & Guest Service• Internal and External Communications, including Production, Agencies & Industry Associations• Management of annual communications budget, four full-time employees, three part-time employees and seven volunteers as part of overall marketing plan. Show less -
Public Relations ManagerSteamboat Resort Jun 1995 - Aug 1997Steamboat Springs, Colorado
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Communications ManagerColorado Ski Country Usa Jun 1991 - Jan 1995Denver, ColoradoResponsible for communications for organization representing the $2.5 billion Colorado ski industry including: acted as spokesperson; communicated news through press releases, newspapers, radio/TV interviews, VNRs, media kits, as well as to industry members via reports; produced annual and international video featured in-flight on United Airlines; worked with 25 member resorts to position Colorado as the premier ski destination in the world; managed department budget; and organized… Show more Responsible for communications for organization representing the $2.5 billion Colorado ski industry including: acted as spokesperson; communicated news through press releases, newspapers, radio/TV interviews, VNRs, media kits, as well as to industry members via reports; produced annual and international video featured in-flight on United Airlines; worked with 25 member resorts to position Colorado as the premier ski destination in the world; managed department budget; and organized publicity-generating events. Show less -
Communications CoordinatorColorado Ski Country Usa Sep 1990 - Jun 1991Denver, Colorado
Michael Lane Skills
Michael Lane Education Details
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Political Science -
James W Robinson High School
Frequently Asked Questions about Michael Lane
What company does Michael Lane work for?
Michael Lane works for City Of Steamboat Springs
What is Michael Lane's role at the current company?
Michael Lane's current role is PR, Communications & Social Professional.
What is Michael Lane's email address?
Michael Lane's email address is ml****@****oat.com
What is Michael Lane's direct phone number?
Michael Lane's direct phone number is +197087*****
What schools did Michael Lane attend?
Michael Lane attended Loyola University Maryland, James W Robinson High School.
What skills is Michael Lane known for?
Michael Lane has skills like Public Relations, Media Relations, Press Releases, Social Media Marketing, Event Management, Copywriting, Social Media, Integrated Marketing, Brand Development, Marketing Communications, Event Planning, Sponsorship.
Who are Michael Lane's colleagues?
Michael Lane's colleagues are Lauren (Lewis) Proctor, Jeremy Brown, Mark Beckett, Hayley Powell, Brian Mcgovern, Denitsa Yaneva, Trenten Kelley.
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